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When we first started working on Cloudinary we had a very simple goal in mind - offer a complete alternative to a set of rudimentary, repetitive, universally common web dev tasks. Tasks related to a website's image management needs.
As a web developer, you surely found yourself spending considerable time performing the same routine asset management tasks over and over again. Managing image uploads, transformations, manipulations, optimizations, caching and back-ups. Configuring a fast, highly available asset delivery solution. Same tasks, over and over again.