Cloudinary Blog

Optimized media delivery with multi-CDN solutions
This article originally appeared on Venture Beat Magazine and is reprinted with permission.
 
As we all know, content that takes forever to load will increase your site’s bounce rates, decrease your conversions, and undeniably scar your bottom line. And by “forever” I mean more than a few seconds. A recent study by KISS Metrics found that page abandonment rates increase drastically after a load time of just four seconds or more.
 
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Image and Video Management using Serverless Computing

Nowadays, developers everywhere are introduced to an application development trend called serverless computing. The trend isn’t new but rather an evolution culminating from a number of development methodologies, including service-oriented architecture (SOA), distributed cloud computing, Platform-as-a-service (PaaS) and Containers/Microservices. A key defining element of serverless computing is the serverless application’s logic that combines custom-developed code and 3rd-party service functionality. 

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Responsive Images Guide, Part 1: What does it mean for an image to be “responsive”?

“Responsive.” Where did that term come from, anyways?

In his sea-changing essay, Responsive Web Design, Ethan Marcotte explained:

Recently, an emergent discipline called “responsive architecture” has begun asking how physical spaces can respond to the presence of people passing through them. Through a combination of embedded robotics and tensile materials, architects are experimenting with art installations and wall structures that bend, flex, and expand as crowds approach them. … rather than creating immutable, unchanging spaces … inhabitant and structure can—and should—mutually influence each other.

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Automatically deliver the best image format to the browser

One of the main optimization challenges for website and mobile developers is how to display sufficiently high quality images to their visitors while minimizing the image file size. A smaller image file size can lead to faster load times, reduced bandwidth costs and an improved user experience. The problem is that reducing the file size too much may lead to a lower image quality and could harm visitor satisfaction. Delivering an optimized image with just the right balance between size and quality can be quite tricky.

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Three different ways to do progressive JPEG encoding

There are two different kinds of JPEG images: progressive JPEGs and non-progressive JPEGs. These categories have nothing to do with the JPEGs’ political beliefs. They’re all about the order in which they’ve been encoded.

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Using smart-cropping for automatic art direction

Note: this article was originally published in Smashing Magazine.

Four years ago, Jason Grigsby asked a surprisingly difficult question: How do you pick responsive images breakpoints? A year later, he had an answer: ideally, we’d set responsive image performance budgets to achieve “sensible jumps in file size”. Cloudinary built a tool that implemented this idea, and the response from the community was universal: “Great! Now – what else can it do?” Today, we have an answer: art direction!

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