Cloudinary Blog

Lazy Loading for Optimal Performance

By Ezequiel Bruni
Lazy Loading for Performance

Who doesn't love some striking imagery to drive your point home? Whether you're selling a product or service, trying to communicate complex ideas, or simply captivate the emotions of your users, pictures can do that. Everyone knows they work, and everyone loves them.

Well, everyone except the actual web servers. Thankfully, they have not yet gained sentience, so we don't have to worry about their feelings. Even so, there is a cost to having images take up around 70% of all bandwidth.

It costs us in terms of storage space, sure. More importantly, it cost both servers and users in terms of bandwidth and data caps.

A long time ago (in Internet Years) browser developers figured out they could load and render pages faster if they started loading more than one external resource at a time. So they did. Now, while scripts and CSS are still downloading, your browser will usually try to grab all of the images, too.

That way, in theory, it's all ready to go as soon as the CSS and JS tell the browser what to do with all of those images. Well, it's ready to go sooner, in any case.

But what if the user doesn't scroll all the way down the page? What if they never see many or most of those images? That's wasted data on both ends.

This is where we turn to lazy loading.

How this works

For the uninitiated, lazy loading is simply waiting to load the images until the user gets to them. Only the necessary images are ever loaded, saving potential gigabytes upon gigabytes of bandwidth. The more users your site has, the more you save.

Don't take it from me. Take it from Chris Coyier of CSS-Tricks fame.

On a high traffic site, say 2 million of 5 million users visit a blog post with a lot of images on it, but never scroll down. Below the fold, there is 750k of images. That’s going to save you a boatload of bandwidth (1.5 million megabytes…)

But even that is just a quote, though it comes from a pretty smart guy. If you want a real-world example, look at this post-mortem by NYStudio+107. They used lazy loading (and a few other important techniques, but we're focused on lazy loading right now) to drop from a page load time of 107.8 seconds to 2.8 seconds.

It's not a proof-of-concept either. It's a real-world site they built. Incidentally, the blog post itself uses lazy-loading, so there's another example.

Ok, that's awesome! Let's do it!

Okay, but there are a few things to think about:

  • This is only useful if you have a lot of images below the fold. If you just have a hero image and then a bunch of text... it's not worth it. Consider your content.
  • Lazy loading is not a built-in browser feature. It has to be done with JavaScript. Adding lazy loading will increase the overall complexity of any project. This will cost in terms of development time and testing.
  • Doing it wrong may result in users not seeing images at all.

Now, if you have all of that covered, and you still want to do this, here are a couple of tips:

  •  Load images just before they enter the viewport whenever possible. It won't always work, but it's the ideal.
  • Since the above tip won't always work, you're going to need to reserve space for the images. If you don't, you may see the rest of the layout jumping around, and that's never cool.
  • You can use background colors, loading animations, or even tiny image previews to let users know that something will be loading in that extra space.
  • Have a fallback solution. Always have a fallback solution.

Again, it would be better if they never saw it, but these things happen.

Tools

We would never end an article like this without telling you where to start. The library I'd recommend is called lazysizes. It supports both responsive and normal images, and can also work with other elements like iframes.

Even better, it can automatically generate the appropriate "sizes" attribute for your responsive images on the fly. So you'll never have to set those manually again.

It's designed to be fast, extendable, and play nice with other JS libraries. It's also designed to never hide content from search engines, so it shouldn't impact your SEO.

Conclusion

It's time to get lazy, people! (I couldn't resist.)

The only real downside is the JavaScript dependency. In the future, you may be able to skip the JS, once the IntersectionObserver API is implemented in all browsers. Right now, only Chrome and Opera support it fully, and out of the box.

That small issue aside, this technique could save you, and your site, a lot of data. Data is money, for both you and your users.

Ezequiel Bruni Ezequiel Bruni is a web/UX designer, writer, and aspiring e-sports commentator. When he's not up to his finely-chiseled ears in wire-frames and front-end code, or ranting about the same, he indulges in video games, beer, pizza, video games, fantasy novels, stand-up comedy, and video games..

 

Recent Blog Posts

Build the Back-End For Your Own Instagram-style App with Cloudinary

Github Repo

Managing media files (processing, storage and manipulation) is one of the biggest challenges we encounter as practical developers. These challenges include:

A great service called Cloudinary can help us overcome many of these challenges. Together with Cloudinary, let's work on solutions to these challenges and hopefully have a simpler mental model towards media management.

Read more

Build A Miniflix in 10 Minutes

By Prosper Otemuyiwa
Build A Miniflix in 10 Minutes

Developers are constantly faced with challenges of building complex products every single day. And there are constraints on the time needed to build out the features of these products.

Engineering and Product managers want to beat deadlines for projects daily. CEOs want to roll out new products as fast as possible. Entrepreneurs need their MVPs like yesterday. With this in mind, what should developers do?

Read more

Your Web Image is Unnecessarily Bloated

By Christian Nwamba
Your Web Image is Unnecessarily Bloated

As a developer, it seems inefficient to serve a 2000kb JPEG image when we could compress images to optimize the performance without degrading the visual quality.

We are not new to this kind of responsibility. But our productivity will end up being questioned if we do not deliver fast. In order to do so, the community has devised several patterns to help improve productivity. Let's review few of these patterns based on their categories:

Read more

Google For Nigeria: We saw it all…

By Christian Nwamba
Google For Nigeria: We saw it all…

Note from Cloudinary: Christian Nwamba, a frequent Cloudinary contributor, recently attended, and was a main speaker, at the Google Developer Group (GDG) Conference in Lagos, Nigeria. Christian led a session teaching more than 500 developers how to “Build Offline Apps for the Next Billion Users.” The stack he used included JS (Vue), Firebase, Service Workers and Cloudinary. Below is his account of the conference and his talk.

Read more
Viral Images: Securing Images and Video uploads to your systems

When was the last time you got paid $40,000 for a few days of work? That is what happened last year to Russian independent security researcher Andrey Leonov, who discovered that if you upload a specially constructed image file to Facebook, you can make Facebook's internal servers, nested deep within their firewalls, run arbitrary commands to expose sensitive internal files in a way that could easily lead to a data breach.

Read more