Note: this article was originally published in Smashing Magazine.
Four years ago, Jason Grigsby asked a surprisingly difficult question: How do you pick responsive images breakpoints? A year later, he had an answer: ideally, we’d set responsive image performance budgets to achieve “sensible jumps in file size”. Cloudinary built a tool that implemented this idea, and the response from the community was universal: “Great! Now – what else can it do?” Today, we have an answer: art direction!