Animated GIFs keep getting more and more popular, but they are generally very big files with slow loading times and high bandwidth costs, while the format itself is quite old and not optimized for modern video clips. As developers, you need to allow users to upload their animated GIF files, but you also need to deliver them optimized, which can be a complex, time consuming process.
One option is to convert animated GIFs to videos, another great feature available with Cloudinary which saves on file size and bandwidth (see this blog post for more details), but videos are still not as easy to embed in sites and apps compared to regular image tags, and some browsers and mobile devices still do not support auto playing video files. Another option is to convert animated GIFs to animated WebP files, but this format, introduced by Google and supported on Chrome, is unfortunately not supported by most of the other mobile devices and browsers. Likewise, GIF conversion tools seem to either create files that are too large and of high quality, or smaller files with a bad visual quality.