Cloudinary Blog

Blog posts of 'Personalization' tag
How you can now create content in unique ways for each web visitor
In economics, there is a concept referred to as “The Laffer Curve,” which illustrates how increases in government tax rates beyond a certain level will ultimately decrease tax revenue.  It is often visualized with the following graph:


 

Beyond tax rate t*, tax revenues actually decrease because economic activity is stifled as a result of excessive tax burdens. You may wonder why we are discussing mundane economic principles, but there is a very good reason: Your website/app follows a similar curve with regard to revenue and media performance.


Consider how this concept applies to your website. You have to compress your images so your site loads as fast as possible, but you don’t want to compress them too much and suffer the consequences of poor image quality. In most cases, we have to guess what our optimal tax rate (bandwidth) is to maximize revenue. If we compress our images too much, visual quality becomes poor and our website/app becomes laughable from the user perspective. Because of this, I call the web performance version of the Laffer Curve “The Laughable Curve” and it looks like this:
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Improve your site with content personalization & A/B testing

Personalization of web content is becoming increasingly important for businesses to gain – and maintain – their competitive advantage. Web personalization is key to increasing conversion rates and return rates, as well as boosting retention, time-on-site, and page views, according to a December 2015 VentureBeat study, which noted that 87 percent of companies have seen a lift of at least 5 percent in their most important metrics as a result of personalization. 
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Build A/B Testing & Personalization creative on the fly

Content Optimization and Personalization programs can deliver tremendous ROI to an organization but tend to be very resource intensive, requiring developers to build the code for alternate experiences and creative folks to generate the content. Many of the content optimization/personalization tools out there today (Maxymiser, Optimizely, Adobe Target, Ensighten etc.) have created WYSIWYG (What You See Is What You Get) editors to help relieve the code/development bottleneck but the creative bottleneck stubbornly remains.

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