Cloudinary Blog

Blog posts of 'Responsive-images' tag
Embed Images in Email Campaigns at Scale

We live in an era of information overload and attention is the real currency. Marketers are constantly looking for new ways to reach you, to advertise products and services that they think could improve your lives.

SnapChat and Instagram Stories are the newest channels marketers are trying to leverage. But there’s one tried-and-true channel that has proven its dominance for reaching your audience… and it’s none other than email marketing.

There are times when Marketing and IT must work together to implement multiple email marketing campaigns under a predefined budget.

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ImageCon17: Delivering Responsive Images

By Jason Grigsby

It took nearly four years, four proposed standards, the formation of a community group, and a funding campaign to pay for development, but we finally got what we've been clamoring for—a solution for responsive images baked into browsers. Now the hard work begins.

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Cloudinary Upgrades Image Management and Optimization

Thrillophilia is India’s largest online tours and activities platform. Through its website and app, the company offers a one-stop solution for travelers looking for tours, activities and things to do. Users can choose from more than 10,000 activities in 200+ cities in India and 15 countries in Asia. Headquartered in Bangalore, India, the company was founded in 2011 and employs more than 50 people.

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Responsive Images Guide, Part 1: What does it mean for an image to be “responsive”?

“Responsive.” Where did that term come from, anyways?

In his sea-changing essay, Responsive Web Design, Ethan Marcotte explained:

Recently, an emergent discipline called “responsive architecture” has begun asking how physical spaces can respond to the presence of people passing through them. Through a combination of embedded robotics and tensile materials, architects are experimenting with art installations and wall structures that bend, flex, and expand as crowds approach them. … rather than creating immutable, unchanging spaces … inhabitant and structure can—and should—mutually influence each other.

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Using smart-cropping for automatic art direction

Note: this article was originally published in Smashing Magazine.

Four years ago, Jason Grigsby asked a surprisingly difficult question: How do you pick responsive images breakpoints? A year later, he had an answer: ideally, we’d set responsive image performance budgets to achieve “sensible jumps in file size”. Cloudinary built a tool that implemented this idea, and the response from the community was universal: “Great! Now – what else can it do?” Today, we have an answer: art direction!

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An interview with Jason Grigsby about Responsive Images

In the conclusion of this three-part interview the Jason Grigsby, we examine what the future may hold for images on the web. Previously: Part 1, Part 2.

EP: I want to go back to the idea that we started with, that images are fundamentally complicated; that they’ll always present us with problems. What do you think we are going to be working on and talking about in five-to-10 years with regard to images?

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Improve user experience with responsive websites and applications
This article originally appeared on Inc. Magazine and is reprinted with permission.

Back in the day, responsive website design wasn't the business imperative that it is now. In fact, just having a functioning website was all that it took to set you apart, and if it had images that loaded correctly within a few minutes, then that was a nice bonus. Needless to say, but I'll say it anyway, those days are long gone.
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What to consider when developing media rich websites and apps
Websites have evolved greatly over the past few years. Once text-heavy websites have become more eye-catching with prominent images and video. But the addition of richer media isn’t the only change impacting websites. Consumer behavior also factors into this evolution, as web access has moved from the desktop realm to a variety of different devices – smartphones, tablets, laptops, smartwatches and TVs – with different dimensions and resolutions. And consumers want to be able to access web content anytime and from any location.
 
To ensure that website performance is optimized, bandwidth usage is minimized and users have a top-notch experience, we will need to address many challenges.

High resolution images and videos

If a picture is worth 1,000 words, it’s no surprise that website owners are using images and videos as powerful tools on their websites to engage visitors. High-resolution images look best, but these files are so big that they cause websites to load slowly and use excessive bandwidth. These problems frustrate visitors, and potentially decrease their incentive to  engage further on the website.
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