Cloudinary Blog

Blog posts of 'Video' tag

Video Management Made Easy

By Christian Nwamba
Video Management Made Easy with Cloudinary

Like it or not, visuals tell better stories than words. But using images and videos on a website presents challenges. This article is a follow-up to Website Image Performance Improvement, in which we discussed how to upload, store, manipulate, optimize and deliver images, efficiently and effectively. Now, let's talk video.

Much like we talked in our previous article about the managing images on your website, you may also have a need to render video content. Trust me -- simply throwing a <video> tag with an accurate source to the browser does not deliver user satisfaction. At a high level, you need to consider the website layout, video quality and delivery, as well as address challenges, such as:

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Delivering an optimal smooth viewing experience

In the early days of the web, the only thing that mattered was getting that content out to users no matter how long it took or what resources it consumed. As a matter of fact, users seemed to understand and were ready to wait till whenever there browser's loading spinner stops and the contents displayed.

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HTML5 Video Player

By Prosper Otemuyiwa
HTML5 Video Comparison

Before HTML5, videos could only be played in a browser with plugins like Flash. HTML 5 changed the game, making video and audio first-class citizens on the web by enabling the manipulation of multimedia content using the <audio> and video tags.

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As video use and requirements grow - so do the challenges
Video is an increasingly important component for websites and apps, as consumer demand for and consumption of video content is growing. It’s not only for wired devices, though. More and more, consumers are accessing video where they want it, when they want it, on whatever device that happens to be nearby.
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What to consider when developing media rich websites and apps
Websites have evolved greatly over the past few years. Once text-heavy websites have become more eye-catching with prominent images and video. But the addition of richer media isn’t the only change impacting websites. Consumer behavior also factors into this evolution, as web access has moved from the desktop realm to a variety of different devices – smartphones, tablets, laptops, smartwatches and TVs – with different dimensions and resolutions. And consumers want to be able to access web content anytime and from any location.
 
To ensure that website performance is optimized, bandwidth usage is minimized and users have a top-notch experience, we will need to address many challenges.

High resolution images and videos

If a picture is worth 1,000 words, it’s no surprise that website owners are using images and videos as powerful tools on their websites to engage visitors. High-resolution images look best, but these files are so big that they cause websites to load slowly and use excessive bandwidth. These problems frustrate visitors, and potentially decrease their incentive to  engage further on the website.
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HTML5 video player with cloud based video transcoding

Once upon a time, in long forgotten browser versions, getting a video into a website required creating and embedding Flash resources. But these days, all modern browsers support HTML5, including the HTML5 <video> tag, which means you’ve got a built-in video player that anyone can use.

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Introducing cloud based service for video management

They say that a picture is worth a thousand words. For modern websites, a video surely takes the visual impact to a whole new level.

Nowadays, people enjoy the amazing capability of shooting videos with smartphone cameras that easily fit in their back pockets and are accessible nearly everywhere. Modern web applications have an opportunity to dramatically increase their visual impact by showcasing these videos online. Between news reports, user shared video snippets, explainer videos and ad campaigns, we see more and more videos appearing daily in our visited websites.

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Reduce size of animated GIF, auto convert to WebM/MP4

Short animated GIF-based video sequences seem to be spreading like wildfire around the web.

Media and news sites display short video segments, social apps allow their users to share animated GIFs with their friends, and while the dated animated GIF format is very useful for this purpose, it has one significant disadvantage - its huge file size.

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