Cloudinary Blog

Blog posts of 'Image Optimization' tag
Embed Images in Email Campaigns at Scale

tl;dr

Cloudinary is a powerful image hosting solution for email marketing campaigns of any size. With features such as advanced image optimization and on-the-fly image transformation, backed by a global CDN, Cloudinary provides the base for a seamless user experience in your email campaigns leading to increased conversion and performance.

We live in an era of information overload and attention is the real currency. Marketers are constantly looking for new ways to reach you, to advertise products and services that they think could improve your lives.

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Your Web Image is Unnecessarily Bloated

By Christian Nwamba
Your Web Image is Unnecessarily Bloated

As a developer, it seems inefficient to serve a 2000kb JPEG image when we could compress images to optimize the performance without degrading the visual quality.

We are not new to this kind of responsibility. But our productivity will end up being questioned if we do not deliver fast. In order to do so, the community has devised several patterns to help improve productivity. Let's review few of these patterns based on their categories:

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Image Optimization in WordPress

By Prosper Otemuyiwa
Image Optimization in WordPress

WordPress is the number one content management system (CMS) in use today, running approximately 27 percent of the entire internet. Several high-traffic websites run on WordPress, and many utilize media, such as images and videos, to attract users and meet their needs.

 

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Introducing Website Speed Test: An Image Analysis Tool Integrated with WebPagetest

Because images dominate page weight, methodical image optimization can have a significant effect on conversions and user experience. And the performance tools you choose to use can have a powerful impact on how websites are built and maintained. One such popular open source tool is WebPagetest. It is designed to measure and analyze webpage performance, which is why Cloudinary chose to partner with our friends over there to launch Website Speed Test.

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You might have read some tutorials or articles explaining the importance of images and how to optimize them to deliver a great experience to your users. But does this work really translate into wins for your company? In this talk, you see real-world examples of the positive impact that image optimizations can have on metrics that your bosses and clients care about. You will walk away from this talk with compelling data and useful tools to help you get buy-in and support for this important user experience work at your company.

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Image Optimization in Python

By Prosper Otemuyiwa
Image Optimization in Python

Approximately 62 percent of today’s internet traffic is made up of images. Media-rich websites must ensure that all images are optimized to speed up the site. A faster site will make your visitors happy; and when they are happy you will likely see increased conversion rates.

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Image Optimization in Ruby

By Prosper Otemuyiwa
Image Optimization in Ruby

Image optimization is a science that involves reducing the size of an image while maintaining high visual quality with the help of different techniques and algorithms.

In this article, we’ll take a look at how to perform and implement image optimization in Ruby.

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This talk was given at DevoxxUK by Jon Sneyers

Images are a crucial part of any website or app. In this talk we'll give a brief history of image formats for the web, discussing both the universally supported GIF, JPEG, and PNG formats and some of the newer formats: WebP, JPEG XR, JPEG 2000, BPG and FLIF. We also briefly look at vector formats, in particular SVG and icon fonts. We will cover the strengths and weaknesses of each format and how to use them effectively.

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Image Optimization in PHP

By Prosper Otemuyiwa
Image Optimization in PHP

Image optimization involves delivering images with the smallest possible file size while maintaining visual quality. Optimizing images means saving bytes and improving performance for your website. The fewer bytes per image, the faster the browser can download and render the content on your users’ screens.

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