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Sr. Manager, Content Marketing (California, US)
  • Alok Shah
  • Mickey Aharony
  • Nicole Amsler
Join the Marketing team

Cloudinary is looking for a seasoned Content Marketing Manager to lead the production of marketing content at Cloudinary. The Content Marketing Manager will report to the VP of Marketing and work closely with the Demand Gen, Evangelism and Product Marketing teams to create rich, high-quality content. If you're passionate about producing engaging content for technical audiences, and if writing and editing white papers, blog posts, infographics, slides shares and emails is your jam, then this is an opportunity for you!


Responsibilities:

  • Serve as the editor-in-chief by coordinating with internal and external teams to develop, copyedit, and optimize content for its appropriate placement
  • Develop and manage the content roadmap and editorial calendar
  • Influence marketing program plans, including all related promotional tactics and copy, to enhance the reach and visibility of all created assets
  • Plan, produce and distribute content to reach data minded individuals such as data scientists to increase awareness, generate leads and nurture contacts
  • Lead and work closely with marketing, sales, and product teams to identify and fulfill content needs for all phases of the campaign lifecycle, buyer’s journey, and brainstorming sessions
  • Collaborate with various subject matter experts and thought leaders from across the organization to stay informed of and influence new content development initiatives
  • Measure and report on the effectiveness of all content marketing efforts, factoring in any key findings to continually fine-tune the editorial calendar and identify fresh, engaging tactics
  • Identify opportunities to repurpose existing marketing assets into other forms of content, updating and modifying them as needed

Requirements:

  • Passion for writing
  • BS/BA in Marketing, Journalism, PR, or Communications preferred
  • 3+ years of experience creating digital content such as white papers, ebooks, blog posts, web pages, infographics, presentations, case studies, videos, and webinars
  • Proven ability to conduct content reviews, stakeholder interviews, content audits and inventories, and content performance analysis
  • Top-notch copyediting and proofreading skills
  • Data-driven marketer with strong analytical skills that influence future content development decisions
  • Attention to detail, organized, good project management (able to hit deadlines)
  • Is a self-starter and a solid team player who owns his or her success metrics
  • Must have a strong sense of initiative and ability to work under pressure on multiple projects
  • Comfortable working in a small company environment


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