Cloudinary Blog

Magento with enhanced media and image optimization

Over the past few months Inviqa have been working to build an official plugin to simplify the process of adding Cloudinary to the 100,000s of Magento sites around the world. Inviqa is one of Magento’s largest partners in Europe and has been working with customers to integrate Cloudinary and ensure that the plugin can cater to a Magento store’s needs.

At the forefront of the digital eCommerce revolution is Magento, which is the world’s largest eCommerce platform by numbers, and powers the stores of global brands from Nike and Gant to high fashion brands like Christian Louboutin and Paul Smith.

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As the use of mobiles grows, are websites fading away?
 
At the end of 2014, activity on smartphones and tablets accounted for 60% of the time Americans spent online, according to comScore. Given the fast migration to mobile, these figures have been growing every year, and this trend in migration is not limited to the US market alone. According to a recent IDC report, the leading mobile vendors shipped a total of 334.4 million smartphones worldwide in the first quarter of 2015 (1Q15), up 16% from 288.3 million units in 1Q14. With this rise in mobile adoption, it seems like more users are turning to their mobile devices to perform online activities rather than their desktop computers.
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Automatic image tagging and categorization

If you have an application that allows users to upload their own photos, it can be very useful to be able to organize these photos according to their content. This will allow you to categorize the content for displaying to all your users and make your image library searchable. Furthermore, you can also learn more about your users according to the content they upload and find different trends of what people care about. Other added benefits can also include the ability to display matching content to your users according to their interests or even match them with other users that share similar interests.

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Cloudinary at AWS re:Invent 2015

Last week Cloudinary attended, and exhibited at, its first ever Amazon Web Services (AWS) re:Invent. The event was packed with a multitude of companies, promoting their products and enticing passers by into their booths with cool t-shirts mini robots and even freshly baked cookies. With a full team manning the booth, we perfected our pitch and attracted a steady stream of visitors. Even some of Cloudinary’s favorite customers stopped by to say hello! Redbull, Stylight and Accenture to name a few.

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Most common image handline mistakes of web developers

As the number of images and videos on a website continue to grow, slower load times and thus a negative user experience are both growing concerns for any company.  An article this summer in The Fiscal Times, citing Internet data measurement company HTTP Archive, noted that the average website is now 2.1 MB in size, compared to 1.5 MB two years ago. And one of the biggest reasons for this growth is the addition of content such as videos and engaging images designed to drive more traffic to the site.  

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5 ways to optimize images for effective social sharing

As a website/app developer or owner, you’ve undoubtedly experienced your fair share of glitches and mishaps when it comes to users or site visitors sharing your content. Many outlets such as news and media sites, social networks, or e-commerce sites include the option to "like" or "share" content such as blog posts or images. Once shared, the social network site displays a snippet of the shared content alongside a featured image. This way, your site content gets maximum exposure in social networks and attracts additional visitors.

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