As the end of 2015 approaches, we wanted to share a quick summary of Cloudinary’s accomplishment this year and some of our plans for next year. We couldn't possibly do this without including an image manipulation example! That's our hat trick in the title :-)

Five years ago, Ethan Marcotte coined the term “responsive web design” and gave it three defining ingredients: fluid grids, flexible media, and media queries.
That second ingredient, “flexible media” turned out to be a bit of a bugbear.


It can be quite a challenge to graphically design a website or mobile application that displays images in very precise shapes and orientations. This can take the form of warping 2D pictures to have a 3D perspective, placing images in precise shapes or overlaying images in specific locations within another image, for example: overlaying an image over the screen of a smartphone.

High Performance App for High Performing Athletes

Content Optimization and Personalization programs can deliver tremendous ROI to an organization but tend to be very resource intensive, requiring developers to build the code for alternate experiences and creative folks to generate the content. Many of the content optimization/personalization tools out there today (Maxymiser, Optimizely, Adobe Target, Ensighten etc.) have created WYSIWYG (What You See Is What You Get) editors to help relieve the code/development bottleneck but the creative bottleneck stubbornly remains.




At Cloudinary, we always seek to seamlessly leverage the best optimized image formats for any of the different use cases for web and mobile applications. Therefore, we quickly added support for FLIF: uploading of FLIF files and dynamic conversion of any image format to FLIF or from FLIF.