Cloudinary Blog

Archive for 2017
How the Right Tools and Training Drive SDR Success

Here at Cloudinary, I head a team of eight SDRs, who are responsible for creating the first impression potential customers have of our company’s brand. In just the first 10 months of 2017, our team of outbound SDRs have been responsible for sending more than 67,000 personalized emails and making more than 15,000 calls.

We know that generally, for SDRs, the fail rate can be extremely high. In research released in August, The Bridge Group found that 26 percent of SDRs who take on an account executive (AE) role fail, and the shorter the SDR tenure, the higher the failure rate. The post-promotion failure rate for SDRs with 11 or fewer months experience was 55 percent.

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The JS video player that developers will love (How To)

It doesn't take a genius (or a statistician) to know that video represents a significant proportion of web and mobile content these days. But did you realize that in 2017, video will account for about 75% of all internet traffic and that 55% of people watch videos online every day? In fact, 52% of marketing professionals worldwide believe that video is the content type with the best ROI, with people spending up to 2.6x more time on pages with video than on those without.

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 Beyond Drupal Media: Make Images and Video Fly with Cloudinary

Drupal is a very popular open source content management system (CMS) that has been deployed countless times by organizations and developers around the world. Drupal gained a reputation for being very flexible, powerful and robust in creating complex websites. With Drupal, you can create everything from plain websites, blogs and forums to ambitious enterprise systems.

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Curbing Terrorist Content Online

Today, Cloudinary is proud to announce that it has joined The Global Internet Forum to Counter Terrorism (GIFCT), to help fight the spread of terrorist and violent extremist content on the Internet. The forum was established by Facebook, Microsoft, Twitter and YouTube in mid-2017. Cloudinary will contribute to the hash-sharing database, which all contributing companies can use to help identify and block terrorist related images and videos upon upload.

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Introducing the complete video solution for developers

Videos in web sites and apps are starting to catch up with images in terms of popularity and they are a constantly growing part of the media strategy for most organizations. This means bigger challenges for developers who need to handle these videos in their web sites and mobile apps. Cloudinary's mission is to solve all developer needs around image and video management. In this blog post, we are excited to introduce Cloudinary's complete cloud-based video management solution for developers.

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Getting Started with StencilJS

Stencil is basically a compiler, not necessarily a UI library. A compiler that transforms TSX (TypeScript + JSX) into self-contained custom components.

Before you start learning about the tool, it’s important to note that Stencil is not another heavy JavaScript framework you need to learn. If you have worked with Angular or React, or understand web components, then Stencil is worth a look.

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Offline First Masonry Grid Showcase with Vue

To keep your product revelant in the market, you should be building Progressive Web Apps (PWA). Consider these testimonies on conversion rates, provided by leading companies, such as Twitter, Forbes, AliExpress, Booking.com and others. This article doesn't go into background, history or principles surrounding PWA. Instead we want to show a practical approach to building a progressive web app using the Vue.js library.

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Optimize Images: Novactive eZ Platform Cloudinary Plugin

At Novactive, we are always excited to use new technologies and/or to improve our favorite technologies with other ones when it makes sense for us, for our clients and for the community.

Our business is web technologies, and the most professional content management system (CMS) for us is eZ Platform (previously eZ Publish). That's why we love creating connectors to this CMS. Our most recent eZ project is an image management plugin using Cloudinary.

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Are your website images ready to embrace the iPhone X notch?

The announcement of the iPhone 8, 8 plus and the iPhone X at the iPhone 10th anniversary Apple event on 12th September 2017, came with a massive buzz.

The iPhone X (pronounced "iPhone 10") has a 5.8-inch super retina screen, which stands out amongst other Apples, giving the machine the tagline “it is all screen”. A resolution of 2436 x 1125 is also featured, making it the highest resolution iPhone to date.

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Image Optimization: Expert Roundup

By Gilad Maayan
Image Optimization: Expert Roundup

Unoptimized images can be incredible bottlenecks that turn an otherwise well-built web page into a slow loading, bloated one. With the ever-increasing percentage of users on mobile devices, properly sizing and optimizing images to provide a good mobile experience is even more important.

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Cloudinary offers support for sonar

Cloudinary is now supporting the sonar tool, an open source platform that aims to bring together best practices for web developers.

sonar is a linting tool for the web that was developed out of Microsoft's Edge team. The code for the project was donated to the JS Foundation and development is open and looking for input from anyone in the web community, such as browser vendors, web experts and developers.

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How to Prevent WordPress from Generating Multiple Images

In this tutorial, we're going to learn how to prevent WordPress from generating multiple (resized) versions of an image. As of WordPress 4.8.1, with the default Twenty Seventeen theme, WordPress will generate six additional resized versions of a single image. I've tested it on a clean installation, and here's a screenshot to prove it.

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Analyze and auto tag images with Amazon Rekognition

Knowledge is power. And if you allow your users to upload images, you also probably want to better understand what their images contain. Whether a photo is of a building, people, animals, celebrities, or a product, image processing and analysis can assist in further comprehension. The benefits of this knowledge can go beyond "merely" categorizing your content and making your image library searchable: drawing insights from user generated content can be very useful! What better way to learn more about your users than to analyze the images they upload and find out what they care about and then have the ability to display relevant content to them according to their interests or even match them with other users that share similar interests.

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Automatically moderate your user uploaded images

Allowing your users to upload their own images to your website can increase user engagement, retention and monetization. However, allowing your users to upload any image they want to, may lead to some of your users uploading inappropriate images to your application. These images may offend other users or even cause your site to violate standards or regulations.

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Cloudinary Uses Scale API to Focus on Image Compression

Here at Cloudinary, we provide a cloud-based tool that enables our users to compress images and video for their websites and apps. Our goal is to preserve the visual integrity of the content, but deliver the smallest file size to any device or browser to ultimately optimize website performance and end user satisfaction.

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CloudinaryAndroid SDK

Developing applications for mobile consumption requires facing, and overcoming, some difficult challenges. Apps need to limit their RAM, CPU and battery usage while still performing the required tasks in a reasonable time frame. If too many background tasks are running, the mobile device can become sluggish, with the battery running out very quickly. Coordination with other apps is crucial to keep the device responsive and make the battery last longer.

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forLoop: Nigeria Event on Building for The Next Billion Users

TL;DR

Since Google shared their intent for the next billion internet users, some African developers thought this was pointing right at them and they needed to act fast. The mission to bring the next billion users from Africa to the internet kicked off a storm of enthusiasm. This community event turned into a success story and this is a summary of what happened.

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Taking a Collaborative Approach to DAM: The Importance of Marketing and IT Synergy

There are a lot of cool and useful marketing technology and tools available today. As a part of the marketing team at Cloudinary, we must identify and recommend the solutions that will scale and optimize our ability to reach, and effectively engage with, our prospects. One of the most critical tools, perhaps, is a digital asset management (DAM) solution, which I discussed in an earlier article here.

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Build a PDF Viewer with Vue.js and Cloudinary

Cloudinary offers an interesting feature: The ability to generate images from the PDF files and pages. With Cloudinary, you can create thumbnail images of your documents for previewing purposes. It's useful when you don't want to grant user access to the content, but need to give them a sneak peek of what they're missing if they haven’t downloaded the PDF yet.

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Responsive Images Guide Part 3: Variable Image Encoding

Welcome to the latest edition of the Responsive Images Guide!

In part 1, I laid out the big idea: a responsive image is a variable image – which adjusts itself to fit variable contexts.

In part 2, we looked at the most common way that an image can do exactly that: scaling itself up and down to fit viewports of different sizes and screens with different densities.

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Generate Waveform Images from Audio with Cloudinary

This is a reposting of an article written by David Walsh. Check out his blog HERE!
I've been working a lot with visualizations lately, which is a far cry from your normal webpage element interaction coding; you need advanced geometry knowledge, render and performance knowledge, and much more. It's been a great learning experience but it can be challenging and isn't always an interest of all web developers. That's why we use apps and services specializing in complex tasks like Cloudinary: we need it done quickly and by a tool written by an expert.

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Make All Images on Your Website Responsive in 3 Easy Steps

Images are crucial to website performance, but most still don't implement responsive images. It’s not just about fitting an image on the screen, but also making the the image size relatively rational to the device. The srcset and sizes options, which are your best hit are hard to implement. Cloudinary provides an easier way, which we will discuss in this article.

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Embed Images in Email Campaigns at Scale

tl;dr

Cloudinary is a powerful image hosting solution for email marketing campaigns of any size. With features such as advanced image optimization and on-the-fly image transformation, backed by a global CDN, Cloudinary provides the base for a seamless user experience in your email campaigns leading to increased conversion and performance.

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Build A Miniflix in 10 Minutes

Developers are constantly faced with challenges of building complex products every single day. And there are constraints on the time needed to build out the features of these products.

Engineering and Product managers want to beat deadlines for projects daily. CEOs want to roll out new products as fast as possible. Entrepreneurs need their MVPs like yesterday. With this in mind, what should developers do?

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Your Web Image is Unnecessarily Bloated

As a developer, it seems inefficient to serve a 2000kb JPEG image when we could compress images to optimize the performance without degrading the visual quality.

We are not new to this kind of responsibility. But our productivity will end up being questioned if we do not deliver fast. In order to do so, the community has devised several patterns to help improve productivity. Let's review few of these patterns based on their categories:

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Google For Nigeria: We saw it all…

Note from Cloudinary: Christian Nwamba, a frequent Cloudinary contributor, recently attended, and was a main speaker, at the Google Developer Group (GDG) Conference in Lagos, Nigeria. Christian led a session teaching more than 500 developers how to “Build Offline Apps for the Next Billion Users.” The stack he used included JS (Vue), Firebase, Service Workers and Cloudinary. Below is his account of the conference and his talk.

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Viral Images: Securing Images and Video uploads to your systems

When was the last time you got paid $40,000 for a few days of work? That is what happened last year to Russian independent security researcher Andrey Leonov, who discovered that if you upload a specially constructed image file to Facebook, you can make Facebook's internal servers, nested deep within their firewalls, run arbitrary commands to expose sensitive internal files in a way that could easily lead to a data breach.

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Instantly create neural network art with style transfer

If you are anything like me, one of the things you love about this digital era is that you can be artistic and creative, even if your drawing skills never made it much past stick figures. The average smartphone can take photographs of astonishing quality. And all sorts of special effects, filters, and overlays enable users to convert their favorite photos into unique expressions of themselves.

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ChatBot for Image Manipulation

Bots - which have been around for a long time and perform different functions - are gradually replacing traditional applications. Consider Internet bots, also known as web robots, as software applications that run automated tasks over the internet, such as crawling websites and indexing search engines. Slack, the popular business messaging service, also popularized the use of bots for almost anything, from tracking stand-ups and sending reminders, to activating continuous integration and different types of activities.

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