In today’s digital world, engaging online content is key for catching audience attention. At ImageCon 2020, Cloudinary’s annual conference, Yaron Reichert and me, Jackie Rosenzveig, hosted a session titled ’Handling Media at Scale Using Automation and AI’, which delved into the following:
Think about the last time you bought something online—and about the last time you did that but what you purchased wasn’t something you were after when you opened your browser. What captured your attention in the search results, the assortment page, or the product page that convinced you to make the purchase?
However, along with the benefits of user-generated content (UGC), comes myriad technical challenges. Content must be moderated to avoid compromising your brand. You need to provide a user-friendly process to efficiently manage content uploads. You need to transform images and videos to ensure brand consistency and web performance. You also need to ensure they look presentable across all devices and browser environments. To help brands address these issues and more, we recently ran a three-part blog series on UGC.
The health and economic crisis caused by the pandemic continues to transform the e-business landscape. Jointly with Internet Retailing, Gary Ballabio, Cloudinary’s Head of Technology Partnerships, recently moderated the webinar Navigating the New Normal of Digital Commerce. Panelists from Wunderman Thompson Commerce and Incisiv spoke to the emerging and evolving trends along with a focus on three themes:
WingTai Asia, a subsidiary of Wing Tai Holdings Limited, is an investment holding company that focuses on property investment and development, lifestyle retail, and hospitality management in key Asian markets. The company is a licensed distributor or sole license distributor for many brands, including Adidas, Cath Kidson, TopShop and UNIQLO, and operates brick and mortar shops to sell these goods throughout Singapore and Malaysia.
E-commerce thrives as an attention-oriented economy in which customers expect engaging and high-quality experiences at all touchpoints. Given the increasingly prominent role images and videos play in customer experiences, e-businesses must focus on creating, managing, optimizing, and then delivering visual media in the most compelling and context-relevant way possible.