Rich and engaging media helps build customer engagement and trust but can be time consuming to stage. Developers save a tremendous amount of time by preparing videos for social media with Cloudinary. That’s because Cloudinary’s interface, widgets, and application programming interface (API) transform raw media into polished content, optimizing footage and enabling effortless customization and publishing.
Over the past 15 years, the video industry has undergone a significant change in video formats on the web. In particular, in the early 2010s, the 3GP format, which the 3rd Generation Partnership Project (3GPP) created for 3G-enabled mobile devices, went nearly extinct. The advancement of mobile devices and cellular networks has brought about the need for pioneers to build better formats for a faster user experience.
We’re excited to announce Cloudinary’s integration with SAP Commerce Cloud, through which the latter’s customers can significantly boost the visual media experience on their website or app.
SAP Commerce Cloud powers some of the largest e-commerce sites (B2C, B2B, and B2B2C businesses), complete with building blocks like storefront design and order management. Reinforced with Cloudinary’s laser-sharp focus on optimizing, managing, and delivering images and videos, the new extension will enable SAP Commerce Cloud customers to create unique and engaging visual experiences effortlessly.
As critical as it is to engage with shoppers in order to succeed in e-commerce, old-style, boring emails are far from being effective. In fact, they tend to be annoying because no one likes to read formulaic, generic messages that are sent en masse. For better results, rethink your email marketing campaigns and try out creative strategies.
The bane of our existence is the lack of efficient ways for tackling the plethora of recurring tasks in our lives. One of those tasks is surfing the internet. We consume a lot of web content daily, of which a large percentage are images and videos. We’re constantly quickly scrolling through 30-second videos or checking out pictures of cute items we’d like to buy in our free time.
Roommate matching can be a pain—especially during the COVID pandemic when people don't want to meet in person. Matching apps like Flatmates, Roomster, and roommates.com are helpful, and if you're in the roommate-matching space, you know that great video is essential for those seeking roommates. Fortunately, Cloudinary can help.
Imagery and video are proven ways to promote engagement and conversion on e-commerce sites. One study found that 75% of online shoppers say that product pictures are “very influential” for their purchase decisions, with a respondent commenting, “If I can’t see it, I can’t make a decision about it.”
Using a company’s software in-house was made famous by Microsoft’s adoption of the term “eating our own dog food” to refer to the request to employees to use the alpha and beta versions of their products. This story, “Drinking Our Own Champagne” refers to our serving videos created by our Customer Training team with the Cloudinary Video Player to implement a business initiative and enhance site performance.
While managing marketing campaigns, you’ve most likely come across situations whereby a campaign must go live ASAP. Or, last-minute changes in the content, design, or brand guidelines emerge just before launch. In those circumstances, getting your creative team to generate new images or modify existing ones on a tear can lead to a lot of stress and missed deadlines. To help you navigate those rough waters, we are releasing an integration of Cloudinary with the Salesforce Marketing Cloud (SFMC) content builder.
Modern webpages are more than just plain text. With HTML5, it’s no longer a challenge to play media on webpages. You can—and should—provide your audience with an engaging, high-quality multimedia experience on your site.