Cloudinary Blog

Archive for 2021 - Page 5
Adopting New Image Format AVIF With Cloudinary

AVIF is a new image format for the web. Before I tell you all about it, let me show you what AVIF can do.

One way to compare image codecs is to encode the same image in different formats at matched file sizes and then compare the visual quality of the resulting images. For example, I rendered the AVIF below with a q_50 quality transformation. It weighs 12.3 KB and, compared to the lossless original it looks pretty good subjectively.

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Cloudinary’s CEO Itai Lahan on the Year Ahead

Every year in early February, after closing our fiscal year, we discuss the year that was during our monthly All Hands meeting. This year we reflected on a year unlike any other.

It was a year in which the unimaginable became our shared reality. Together, as a global collective, with our families, customers and partners, we Zoomed and pushed and pulled together in ways we had not had to do before.

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Rules for Rich-Media Optimization

Is your web page speed a pitfall or a profit driver? If you don’t stay on top of optimizing rich media on your website, chances are your web performance is actively (and financially) working against you.

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New Cloudinary PHP SDK Released

Cloudinary supports a wide range of SDKs, many of which have been around for quite some time now. The PHP SDK was initially released in 2012, nine years ago, and much has changed since then with regard to programming languages and development concepts. This means that the SDKs need a refresh in order to be aligned with the latest standards and best practices, also to comply with the current language standards and syntax usage.

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A New, Simple Tool for Creating Text Overlays for Images

Many Cloudinary users desire a UI for tasks like creating text overlays for images, which they then embed on webpages or download for marketing campaigns. Generating such overlays with the Cloudinary Media Library UI involves a bit of a learning curve, especially if they require multiple fonts or text lines, which even experienced users might find challenging to implement.

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Transitioning JPEG-Based to JPEG XL-Based Images for Web Platforms

When the JPEG codec was being developed in the late 1980s, no standardized, lossy image-compression formats existed. JPEG became ready at exactly the right time in 1992, when the World Wide Web and digital cameras were about to become a thing. The introduction of HTML’s <img> tag in 1995 ensured the recognition of JPEG as the web format—at least for photographs. During the 1990s, digital cameras replaced analog ones and, given the limited memory capacities of that era, JPEG became the standard format for photography, especially for consumer-grade cameras.

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