For Stylight, a leading online search platform for fashion, beauty and design, uptime, performance, and customer experience greatly affect the bottom line. Available in 16 markets, the platform is visited every year by 120 million users who can search through 1,500 shops to find the best deals. Once they find their favorite product, they are redirected to one of Stylight’s partner shops where they can proceed with their purchase transaction.
Since its founding in 2012, Cloudinary has blazed a trail for transforming, optimizing, managing, and delivering visual media as a paramount component in the digital world. And, while we are constantly innovating our product offerings and pushing the boundaries for what’s possible today, we’re also just as excited about what lies ahead and vigilantly exploring the work of our innovation teams. So, today, we’re thrilled to announce the launch of Cloudinary Labs, where we will bring new concepts to life, cultivate creativity, and spur ideas around all aspects of visual media. Among the initial projects is a brand-new proof of concept called MediaFlows, which explores the exciting new world of lowcode and provides an intuitive visual interface for building and automating media workflows
Cloudinary offers powerful APIs for uploading, managing, transforming, and delivering images and videos, enabling developers to treat media as code and to capitalize on media’s full potential. However, performing simple editing tasks with APIs and SDKs might be too overwhelming for nondevelopers, who might prefer UI-based capabilities instead.
Social media is now one of the most effective channels for attracting customers. That’s because not only is the content readily accessible worldwide, but also entrepreneurs are rapidly building products for global consumption. A visit to ProductHunt will show you that such a phenomenon is happening faster than you think. The richer and more captivating your content is, the more visitors enjoy engaging with your site, ultimately leading to an impressive expansion of your customer base over time.
Videos are a powerful visual medium that fosters engagement by adding emotions and empathy. Web developers are often required to work with videos for websites or applications and must be equipped with the relevant knowledge and expertise.
Cloudinary’s mission from Day One has been to help companies unleash the full potential of media to create engaging visual experiences. Today, we celebrate a momentous milestone: more than one million developers have registered with Cloudinary. That translates to a total of approximately 50 billion monthly assets, attesting that our vision for visual media 10 years ago has taken off. A big thanks to all of you who have partnered with us on this journey and who have taken visual media to the next level through Cloudinary.
Rich and engaging media helps build customer engagement and trust but can be time consuming to stage. Developers save a tremendous amount of time by preparing videos for social media with Cloudinary. That’s because Cloudinary’s interface, widgets, and application programming interface (API) transform raw media into polished content, optimizing footage and enabling effortless customization and publishing.
Over the past 15 years, the video industry has undergone a significant change in video formats on the web. In particular, in the early 2010s, the 3GP format, which the 3rd Generation Partnership Project (3GPP) created for 3G-enabled mobile devices, went nearly extinct. The advancement of mobile devices and cellular networks has brought about the need for pioneers to build better formats for a faster user experience.
We’re excited to announce Cloudinary’s integration with SAP Commerce Cloud, through which the latter’s customers can significantly boost the visual media experience on their website or app.
SAP Commerce Cloud powers some of the largest e-commerce sites (B2C, B2B, and B2B2C businesses), complete with building blocks like storefront design and order management. Reinforced with Cloudinary’s laser-sharp focus on optimizing, managing, and delivering images and videos, the new extension will enable SAP Commerce Cloud customers to create unique and engaging visual experiences effortlessly.