Consumers today expect media-rich experiences. No longer a novelty, it’s second nature to swipe through multiple photos on mobile apps, zoom in on product images for a closer look, visualize online travel reviews, socialize cool video clips while browsing, and encounter brand messages when walking into brick-and-mortar stores. These experiences weave together visual cues and clues with relevant content to create meaning and more authentic connections for customers.
Recently we added the Cloudinary Demo - eCommerce App to the Google Play Store. This app demonstrates the best practices for optimal delivery of images on a storefront, including category pages, product pages, and a shopping cart. At the time, we published Introducing the Cloudinary Demo Android App, Part 1, which provided an under-the-hood tour of how the eCommerce Android App was designed and how Cloudinary was integrated throughout.
Everyone wants a great website. Few know what it takes.
Building engaging websites and apps are often primary goals for developers and marketers. The key to increasing your site’s performance is making your content relevant and engaging, and your website fast and fun to use.
When you visit a website—whether from your laptop, phone, or tablet—you expect the pages to load fast and all the images to look great. However, ensuring that websites live up to visitor expectations can be more complicated than it might seem.
Last month we unveiled a refresh of our website. As with all redesigns, there were numerous drivers behind the rollout. First and foremost, we’re a company that understands the power of visual storytelling, and the ways in which a website must beautifully and clearly convey a brand’s story and offerings. Our website needed to better reflect our brand and our solutions. This post highlights some of the thinking behind our changes.
If you are an avid YouTube viewer or a Netflix binger, you might have noticed some fascinating changes in their latest preview thumbnails. They sure are attention grabbing, aren’t they?
Video previews are becoming more and more popular, not the least because they entice viewers, attract clickthroughs and, more often than not, gain a happy and loyal audience. Problem is, the task sounds like an art in itself. Just how can you go about creating appealing video previews without having to rely on movie professionals? Have you ever wished that you could quickly create video previews like those on YouTube and Netflix, but still rest assured that they'll include the good stuff?
When creating a website that allows campers to discover great destinations, Hipcamp put a strong emphasis on featuring high-quality images that showcased the list of beautiful locations, regardless of whether users accessed the site on a desktop, tablet, or phone. Since 2015, Hipcamp has relied on Cloudinary’s image management solution to automate cropping and image optimization, enabling instant public delivery of photos, automatic tagging based on content recognition, and faster loading of webpages. In addition, Hipcamp was able to maintain the high standards it holds for the look and feel of its website.
Look around any software company and you're almost bound to see developers, headphones on, coding away to their favorite tunes. For most developers, music plays an important role in their lives: from listening to it while they work to attending concerts or major music festivals, like Coachella and South by Southwest Music Festival (SXSW).