Cloudinary Blog

Cloudinary's Mapping Capability Creates Images From Forsyth-Edwards Notation Strings

Watching The Queen’s Gambit took me back in time to a memorable experience 21 years ago, my senior year in high school. To fulfill part of my final-exam requirement for Computer Science, I wrote a chess program in Pascal—a truly enjoyable and stimulating adventure. The algorithm was based on a calculation of the scores of potential moves, with a tree of nodes holding all the options for the current position and the potential responses for each move from the opponent. The total score for each pair of moves determines what the computer does. Due to memory limitation, the tree holds only two levels of moves: one for the current position and the other for the opponent’s potential moves.

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How Cloudinary Brings E-commerce Shops to Life

During this months-long COVID-19 pandemic, which of us have not made purchases online? In particular, early on during the lockdown, when only essential businesses were open, the web was the primary shopping outlet. Accordingly, we as consumers have come to learn how varied retailers and brands are in e-commerce savvy.

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French Racquet Sports Retailer Babolat Aces Media Management with Cloudinary

After focusing on the business-to-business market for more than 100 years, Babolat embarked on a move to a direct-to-consumer model that integrated e-commerce functionalities. As it began planning a website redesign to support online sales, the team realized that it needed a robust digital asset management (DAM) solution as the foundation of its digital transformation.

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Brands Are Rigorously Ramping Up on Visual Storytelling Through Video

Currently, Cloudinary boasts a customer base of 7,000, with 800,000 users managing visual media on our AI platform. A remarkable trend indicator is that, between April and June, the overall video platform’s bandwidth grew by more than 140 percent. Many brands, such as Bleacher Report, Mediavine, Nintendo, Fiverr, Guess, Hinge, Finalsite, Outbrain, Salsify, and Taboola, are interacting with their audiences in a more in-depth and authentic manner through video. Of significant help is AI, which greatly simplifies cross-channel, resource-intensive workflows and collaboration in real time.

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Global Study Strengthens Case for Brands to Support UGC

However, along with the benefits of user-generated content (UGC), comes myriad technical challenges. Content must be moderated to avoid compromising your brand. You need to provide a user-friendly process to efficiently manage content uploads. You need to transform images and videos to ensure brand consistency and web performance. You also need to ensure they look presentable across all devices and browser environments. To help brands address these issues and more, we recently ran a three-part blog series on UGC.

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Cloudinary Supports JPEG XL

Since its founding, Cloudinary's mission has been to help companies unleash the full potential of their media to create the most engaging visual experiences. In keeping with that quest, we support new codecs for images and videos as soon as possible.

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