Attracting visitors to engage with your product videos is an excellent way to boost clickthrough rates, and ultimately, sales. The question is, how do you generate that engagement? Playlists and clickable links come to mind, but generally they appear only after a video has finished playing. For a more captivating user experience, add relevant interactivity throughout the video.
ExoPlayer, a media player for Android, was developed and is being maintained by Google as an alternative for Android’s default MediaPlayer. Among ExoPlayer’s advantages over MediaPlayer are dynamic adaptive streaming over HTTP (DASH), smooth streaming, and common encryption. A major advantage, however, is ExoPlayer’s easy customization.
Originally developed for Apple, HTTP Live Streaming (HLS) is a video-streaming protocol, supported by Android and other mobile platforms. HLS uses adaptive bitrate to adjust video quality to each viewer’s internet speed and device capabilities. Presently, HLS is mandatory for live streaming on certain mobile devices and most HTML5 video players.
With video becoming increasingly popular, especially across social media, it’s as important as ever to ensure that your videos aren’t one of the hundreds that people just scroll on past. There’ve been a few successful techniques over the last couple of years to help with that, such as—
A year ago, I talked about JPEG XL at ImageCon 2019. It’s time for an update.
JPEG XL is a next-generation image codec currently being standardized by the JPEG Committee. Based on Google’s PIK codec and Cloudinary’s Free Universal Image Format (FUIF) codec, JPEG XL has created a sum that’s greater than the parts by leveraging the best elements of Google PIK and FUIF:
JPEG images are either progressive or nonprogressive, depending on their encoding order, not politics.
Encoding of and decoding of nonprogressive occurs in this simple order: from top to bottom and from left to right. Consequently, when a nonprogressive JPEG is loading on a slow connection, you see the image’s top part first, followed by the other parts as loading progresses.
The Portable Document Format (PDF) is a popular format developed by Adobe for delivering formatted text and images. A PDF file includes a complete description of all layout elements, including text, fonts, images and layers, ensuring that the file will look identical when opened on any device. The PDF format also has the big advantage of compressing high-quality files to a relatively small file size.
If you've been working at home with young kids around during these “corona days”, you might have intuitively expected the last word of the title above to be "Toys" or "Candy" 😜. However, if you're a member of a creative team for a web site or software application, then you know how essential it is to have simple ways to share and collaborate on pre-production media assets.
Following Naveen's post on integrating Cloudinary into your Shopify store, here are all the technical details you need to:
Note that the above tasks are just the starting points for making Cloudinary DAM work with Shopify through APIs and showcasing the benefits, not an official procedure for integrating Cloudinary with Shopify. Feel free to expand on these tasks to create your own solutions.