Cloudinary Blog

Adding a 360-Degree Product Viewer to Your E-commerce Site With Cloudinary

How To Create a 360 Product Viewer

E-commerce is a dynamic business. Shoppers are constantly browsing sites for the best deals or for the latest of their favorite products, adding to wish lists, and exploring product recommendations from friends and influencers. On the other hand, online vendors are always on a tear to try to draw in shoppers and convert clicks to cash with various techniques, such as by reducing page-load time, posting compelling product images, and aggressively targeting ads.

One way for e-businesses to maintain a competitive edge and deliver a riveting shopping experience is to display merchandise through a 360-degree product viewer (360 product viewer for short). This post shows you how to easily build one with jQuery on Cloudinary.

Note
All the code snippets in this post are on GitHub Gist.


Sign up for Cloudinary free today!


Step 1: Shoot a Product Video

Cloudinary offers unique capabilities through which you can enhance rich media, no matter how sharp and crisp they might already be. As a first step, take a short video of a product that showcases how it looks from all angles, similar to this one:

Note
Be sure to capture all the angles of your product in the video.

Step 2: Reference the Prerequisite Widget, Library, and JavaScript code

Create an index.html file and reference at the beginning of the file the following—

—with the code in this Gist file (gistfile1.txt).

## Step 3: Activate the Product-Upload and Display Capabilities

Add to the index.html file the code for the following:

Button Labeled Upload Or Take Your Own Video

This process is now in place:

  1. When called, the openUploadWidget function pops up a widget with which you can upload a product video.
  2. The widget function computes the frame gap from the video duration and the number of frames to obtain from the video each time. In this example, that number is 100.
  3. Cloudinary calculates the size of the images based on the viewport and calls the build function.

Loading of Video in Progress
Magic

Try Out the Viewer

Have a try of this 360 product viewer: upload a video, click its image, and drag your cursor from left to right and back. What do you think?

This [30-second demo]https://cloudinary-res.cloudinary.com/video/upload/w_600,c_fill,q_auto/dpr_auto/360_demo.mp4) walks you through the steps for creating the 360 product viewer on a smartphone. Easy as pie!

A 360-Degree View of a Wrist Watchewer

Leverage the Viewer in Various Ways

By offering a 360-degree view, e-businesses can showcase products three-dimensionally, delivering more details and potentially attracting purchases. You can deploy this view for many purposes, for example:

  • Travel. From interior to exterior views of hotels to tours and sights, excursion previews that present a 360-degree view better prepare travelers for upcoming trips.
  • Real estate. A 360-degree view accords prospective home buyers a richer virtual-tour experience.
  • Event promotions. With a 360-degree view, attendees can take in the nuances of an event or venue from the point of purchase.

Want to learn more about image editing?

Have a look at these articles:

Recent Blog Posts

Overlaying Glasses Or Masks on Avatars With Vue.js and Cloudinary

Deep learning, a subset of machine learning, breaks down tasks in ways that make all kinds of machine assists possible. With deep learning, you can identify images by machine, i.e., instead of hand-coding software with specific instructions for a task, you train the machine with large amounts of data and algorithms that enable it to learn how to perform the task.

Read more
On-Demand Viewing of Live Video Presents New Opportunities

In early 2020, Cloudinary was planning its fourth annual ImageCon conference, a two-day event in the heart of San Francisco, where we’d congregate with curious digital-media minds to brainstorm best practices for media management. Instead, the COVID-19 pandemic forced the entirety of ImageCon 2020 online. As with all other events being planned, we had to overhaul the content to be communicated on video. Gratifyingly, we found the right partner—the event platform Bizzabo—to turn that into a reality.

Read more
Why the Future of E-commerce Is Live

In a previous post, I discussed how “going live” is gaining popularity across industries and verticals. What began as a way for gamers to jam together has evolved into a medium for broader entertainment and business purposes. To continue the conversation, this post unpacks the current trends of shoppable live streams to shine a light on how brands are leveraging “lives” to connect with shoppers in new ways.

Read more
An Overview of Live-Streaming Video Trends

“Let’s go live.” For decades, that’s what newscasters say as they cut to real-time footage of a colleague reporting in the field. The live-video feed adds visual interest and perspective to a story beyond what can be communicated by someone sitting behind the news desk. In the same way, live-streaming video nowadays adds context to other consumer environments. From gaming and events to shopping and social media, “going live” enhances everyday experiences, and it’s something anyone can do with relative ease.

Read more