Cloudinary Blog

Unsatisfied with the way ad networks were run, Mediavine saw an opportunity to break free from the burdens and constraints of legacy ad networks by creating its own ad management service. As the exclusive ad manager for more than 3,900 digital publishers, Mediavine relies on video for monetizing content. Having used Cloudinary for image management, Mediavine adopted Cloudinary’s video management solution to streamline developer workflow, optimize video performance and reduce bandwidth usage.

The explosion of rich media and the importance of that media to customer engagement is undeniable. Businesses that take advantage of this trend and try to solve some of the typical asset management pain points often end up using multiple point solutions. While these solutions might solve some problems in the short term, they ultimately lead to content and functional silos, inefficient workflows, and scale limitations.

As StubHub evolved from a lightweight website to one that was rich with images, videos and custom views from seat locations at event venues around the world, it sought a way to streamline image management. The company implemented Cloudinary, which enabled it to significantly reduce the time required to manually edit images, while ensuring that the key focal points of each image were viewable in more than 30 viewports across a multitude of devices. Cloudinary’s digital asset management capabilities also have helped StubHub better protect its content, creating a single repository that ensures developers and designers have access to only the most current images and understand the associated brand guidelines.

In today’s digital age, brands rely heavily on rich media to tell stories, foster engagement, and make emotional connections that drive results. Marketers use videos and images, tuned to customers’ interests, to create dynamic visual experiences. Digital campaigns about trips to Florida, for instance, have separate plot lines, depending on audiences’ passions for golf, deep sea fishing, or kid-friendly versus romantic getaways. Marketers expect to detect preferences, produce personalized experiences highlighting different desires, and turn digital prospects into vacationing customers. The ultimate success of a marketing campaign relies on the consistent delivery of these customer experiences, at scale.

For Stylight, a fashion and design retail search engine, uptime, performance and customer experience are key to the bottom line. With tens of thousands of new images being added to its site each week, and a very small development team, the company needed an efficient way to manage and manipulate images, so they could be viewed quickly and optimally on any device used by consumers in 16 countries. As one of the earliest users of Cloudinary, Stylight sees significant performance and financial benefits related to Cloudinary’s cutting-edge solution for image optimization and delivery on multiple content delivery networks (CDNs).

ClickMechanic, a London-based, online marketplace for automobile mechanics, has chosen Cloudinary as its media-asset manager for over five years. James Wozniak, ClickMechanic’s full-stack software developer, recently talked with us about the company’s experience with Cloudinary.

The future of marketing depends on dynamic visual experiences. Marketers must connect with customers across multiple channels – the web, mobile, kiosks, email, search, and social as well as print and real time events. They must build brand awareness in increasingly noisy (and competitive) marketplaces. To rise above the noise, marketers must become well-versed in all things rich media -- using images, short and long form videos, and interactive contents in new ways to raise awareness, deliver powerful experiences, and boost engagement.

As Stencil’s founders were developing a web-based design tool for small businesses and other organizations that couldn’t afford to hire a graphic designer, they needed an image management solution that would render, manipulate, and resize images within each design. Cloudinary’s rich set of functionalities enabled Stencil to avoid the hassles and complexity of building their own image management product, while providing users with an easy-to-use means for doing image transformations and delivering final designs that are sized perfectly for their needs.

Consumers today expect media-rich experiences. No longer a novelty, it’s second nature to swipe through multiple photos on mobile apps, zoom in on product images for a closer look, visualize online travel reviews, socialize cool video clips while browsing, and encounter brand messages when walking into brick-and-mortar stores. These experiences weave together visual cues and clues with relevant content to create meaning and more authentic connections for customers.

When creating a website that allows campers to discover great destinations, Hipcamp put a strong emphasis on featuring high-quality images that showcased the list of beautiful locations, regardless of whether users accessed the site on a desktop, tablet, or phone. Since 2015, Hipcamp has relied on Cloudinary’s image management solution to automate cropping and image optimization, enabling instant public delivery of photos, automatic tagging based on content recognition, and faster loading of webpages. In addition, Hipcamp was able to maintain the high standards it holds for the look and feel of its website.