Cloudinary Blog

Reformation is a Los Angeles-based fashion brand that designs and sells sustainable, eco-friendly women's apparel and accessories in a small fraction of the time that more traditional fashion houses take. And while the company runs several brick-and-mortar stores across the United States, its business is conducted mostly online, with over half of its visitors accessing its content on mobile. A major challenge Reformation faced was how to display images and videos optimally for every user and device. Enter Cloudinary.

Part of what draws us to retail stores is their ability to connect to our senses: sight, touch, hearing, and smell. Connections that extend beyond products include decor and store employees. When transforming the experience into online shopping, these natural senses are substituted with a sense of the virtual experience.

Providing an exceptional shopping experience to sports and fitness enthusiasts in Spain and throughout Europe is the primary goal of Deporvillage, a top online sports retailer. Offering more than 60,000 premium-brand products, Deporvillage is expanding in Europe and plans to grow globally. With monthly unique page views totaling 30 million on its site, which features over 8,000 images of seasonal products, the company faced a formidable challenge early on to render the site responsive on all devices at all times.

Atom Tickets is an award-winning, robust movie-ticketing app that serves more than 20,000 screens across cinemas and theaters in the United States, enabling moviegoers to search for films, invite friends, buy tickets, and preorder concessions online. To its users, Atom Tickets is also a convenient, catch-all repository for their messages, payments, and tickets.

A successful media publisher since 2004, Mediavine owns and runs popular sites like The Hollywood Gossip and Food Fanatic. In 2013, Mediavine expanded its service offerings to over 3,900 publishers to include ad optimization, video monetization, and influencer-marketing campaigns.

The explosion of rich media and the importance of that media to customer engagement is undeniable. Businesses that take advantage of this trend and try to solve some of the typical asset management pain points often end up using multiple point solutions. While these solutions might solve some problems in the short term, they ultimately lead to content and functional silos, inefficient workflows, and scale limitations.

eBay-owned StubHub, the world’s largest ticket marketplace for over 10 million sports, music, and theater events in 40-plus countries, serves buyers and sellers, desktop or mobile, with an image- and video-rich app that features interactive seat mapping, 360-degree seating views, and price and best-value recommendations. After acquiring Ticketbis in 2016 and subsequently expanding to over 40 additional markets, StubHub streamlined and automated image management with Cloudinary, netting significant time and cost savings while displaying first-rate images in over 30 viewports across devices.

In today’s digital age, brands rely heavily on rich media to tell stories, foster engagement, and make emotional connections that drive results. Marketers use videos and images, tuned to customers’ interests, to create dynamic visual experiences. Digital campaigns about trips to Florida, for instance, have separate plot lines, depending on audiences’ passions for golf, deep sea fishing, or kid-friendly versus romantic getaways. Marketers expect to detect preferences, produce personalized experiences highlighting different desires, and turn digital prospects into vacationing customers. The ultimate success of a marketing campaign relies on the consistent delivery of these customer experiences, at scale.

Through Stylight, a search-engine in the fashion arena, shoppers can search over 1,000 shops in 16 countries and 30 million products for the best deals and be directed to retailer websites for purchases. When a new shop goes online, Stylight must add and display as many as 50,000 or more new products on its site.

ClickMechanic, a London-based, online marketplace for automobile mechanics, has chosen Cloudinary as its media-asset manager for over five years. James Wozniak, ClickMechanic’s full-stack software developer, recently talked with us about the company’s experience with Cloudinary.