A true digital-native business, everything that London-headquartered MADE.COM does is shaped by its belief that great design should be available to everyone—a brand promise it fulfills by offering high-quality, exclusive home furnishings, and beautiful furniture. As the UK’s first online only furniture retailer, MADE is constantly improving the virtual customer journey through engaging visual experiences. As Edmund Kleiser, head of technology operations, states, “Strong and compelling imagery is everything to us to help us engage our audience.” Shoppers love to see ultra-high quality images of MADE’s 6,000 sofas, storage solutions, and floor lamps in exquisite, sharp detail. Huge care goes into defining the quality and aesthetic of product pictures, including the choice to deliberately limit the color palette.
Alok ShahProduct Marketing Manager
Alok is a (product) marketer by profession and an engineer at heart who gets a kick out of the trivial challenges of marketing to developers.