Alok is a (product) marketer by profession and an engineer at heart who gets a kick out of the trivial challenges of marketing to developers.
On the business side, Bombas is investing heavily in wholesale and e-commerce, having selected the Cloudinary platform on which to redesign the Bombas site for an optimal user experience that works equally well in all viewing devices—known as responsive delivery.
Levi's Footwear & Accessories is a division of Levi Strauss & Co., a major apparel company and a global leader in jeanswear, which also designs and sells casual wear and related accessories for men, women, and children under the Levi's®, Dockers®, Signature by Levi Strauss & Co.™, and Denizen® brands. Levi Strauss products are sold in more than 110 countries through chain retailers, department stores, online sites, and approximately 3,200 retail stores and shop-in-shops.
As a 20-year online leader in travel and leisure retail, Europe-based public company lastminute.com along with its 1,200 employees are committed to enriching the lives of vacationers through comprehensive and enticing products and services. Beyond flight deals and tours, it's the images and videos, whether of that luxury villa in Greece, romantic Parisian street, or exotic stroll through the Marrakech markets, that attract audiences and boost bookings.
Most might know Bloomsbury Publishing as the publisher of the Harry Potter series. What you might not know is that the publishing house also has a vibrant academic division that offers digital reproductions of encyclopedias, manuscripts and museum collections for use by university libraries and researchers. Seeking a way to manipulate and serve high-resolution images, combined with security that prevented anyone other than library patrons and paid users to access the content, Bloomsbury discovered Cloudinary’s digital asset management (DAM) solution.
Reformation is a Los Angeles-based fashion brand that designs and sells sustainable, eco-friendly women's apparel and accessories in a small fraction of the time that more traditional fashion houses take. And while the company runs several brick-and-mortar stores across the United States, its business is conducted mostly online, with over half of its visitors accessing its content on mobile. A major challenge Reformation faced was how to display images and videos optimally for every user and device. Enter Cloudinary.
Part of what draws us to retail stores is their ability to connect to our senses: sight, touch, hearing, and smell. Connections that extend beyond products include decor and store employees. When transforming the experience into online shopping, these natural senses are substituted with a sense of the virtual experience.
Providing an exceptional shopping experience to sports and fitness enthusiasts in Spain and throughout Europe is the primary goal of Deporvillage, a top online sports retailer. Offering more than 60,000 premium-brand products, Deporvillage is expanding in Europe and plans to grow globally. With monthly unique page views totaling 30 million on its site, which features over 8,000 images of seasonal products, the company faced a formidable challenge early on to render the site responsive on all devices at all times.
Atom Tickets is an award-winning, robust movie-ticketing app that serves more than 20,000 screens across cinemas and theaters in the United States, enabling moviegoers to search for films, invite friends, buy tickets, and preorder concessions online. To its users, Atom Tickets is also a convenient, catch-all repository for their messages, payments, and tickets.
The explosion of rich media and the importance of that media to customer engagement is undeniable. Businesses that take advantage of this trend and try to solve some of the typical asset management pain points often end up using multiple point solutions. While these solutions might solve some problems in the short term, they ultimately lead to content and functional silos, inefficient workflows, and scale limitations.
