Cloudinary Blog

Headless is not a buzzword anymore. In fact, the concept of headless architecture is gaining momentum due to the flexibility it offers for composing new experiences and for tackling the undue complexity of an ever-evolving technology stack. That’s because while the evolution of the martech landscape has enabled disruptive, digital innovations, the approach of buying point solutions for solving specific challenges can expose companies to the complicated nature of new technologies, systems, and platforms.

GUESS? Inc. designs, markets, distributes, and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear, and other related consumer products. These products are distributed through branded GUESS Stores, as well as department and specialty stores around the world, and via e-commerce sites available to 55 countries. GUESS websites act as virtual storefronts that both sell their products and promote their brands, showcasing products in an easy-to-navigate experience that allows customers to see and purchase from its collections.

After focusing on the business-to-business market for more than 100 years, Babolat embarked on a move to a direct-to-consumer model that integrated e-commerce functionalities. As it began planning a website redesign to support online sales, the team realized that it needed a robust digital asset management (DAM) solution as the foundation of its digital transformation.

WingTai Asia, a subsidiary of Wing Tai Holdings Limited, is an investment holding company that focuses on property investment and development, lifestyle retail, and hospitality management in key Asian markets. The company is a licensed distributor or sole license distributor for many brands, including Adidas, Cath Kidson, TopShop and UNIQLO, and operates brick and mortar shops to sell these goods throughout Singapore and Malaysia.

E-commerce thrives as an attention-oriented economy in which customers expect engaging and high-quality experiences at all touchpoints. Given the increasingly prominent role images and videos play in customer experiences, e-businesses must focus on creating, managing, optimizing, and then delivering visual media in the most compelling and context-relevant way possible.

On the business side, Bombas is investing heavily in wholesale and e-commerce, having selected the Cloudinary platform on which to redesign the Bombas site for an optimal user experience that works equally well in all viewing devices—known as responsive delivery.

Levi's Footwear & Accessories is a division of Levi Strauss & Co., a major apparel company and a global leader in jeanswear, which also designs and sells casual wear and related accessories for men, women, and children under the Levi's®, Dockers®, Signature by Levi Strauss & Co.™, and Denizen® brands. Levi Strauss products are sold in more than 110 countries through chain retailers, department stores, online sites, and approximately 3,200 retail stores and shop-in-shops.

As a 20-year online leader in travel and leisure retail, Europe-based public company lastminute.com along with its 1,200 employees are committed to enriching the lives of vacationers through comprehensive and enticing products and services. Beyond flight deals and tours, it's the images and videos, whether of that luxury villa in Greece, romantic Parisian street, or exotic stroll through the Marrakech markets, that attract audiences and boost bookings.

Most might know Bloomsbury Publishing as the publisher of the Harry Potter series. What you might not know is that the publishing house also has a vibrant academic division that offers digital reproductions of encyclopedias, manuscripts and museum collections for use by university libraries and researchers. Seeking a way to manipulate and serve high-resolution images, combined with security that prevented anyone other than library patrons and paid users to access the content, Bloomsbury discovered Cloudinary’s digital asset management (DAM) solution.

Reformation is a Los Angeles-based fashion brand that designs and sells sustainable, eco-friendly women's apparel and accessories in a small fraction of the time that more traditional fashion houses take. And while the company runs several brick-and-mortar stores across the United States, its business is conducted mostly online, with over half of its visitors accessing its content on mobile. A major challenge Reformation faced was how to display images and videos optimally for every user and device. Enter Cloudinary.