Cloudinary Blog

Blog posts by Alok Shah - Page 2
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Alok Shah

Product Marketing Manager

Alok is a (product) marketer by profession and an engineer at heart who gets a kick out of the trivial challenges of marketing to developers.

StubHub Finds Effective Digital Asset Management With Cloudinary

eBay-owned StubHub, the world’s largest ticket marketplace for over 10 million sports, music, and theater events in 40-plus countries, serves buyers and sellers, desktop or mobile, with an image- and video-rich app that features interactive seat mapping, 360-degree seating views, and price and best-value recommendations. After acquiring Ticketbis in 2016 and subsequently expanding to over 40 additional markets, StubHub streamlined and automated image management with Cloudinary, netting significant time and cost savings while displaying first-rate images in over 30 viewports across devices.

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How a Cloud-native DAM Platform Optimizes Customer Experiences

In today’s digital age, brands rely heavily on rich media to tell stories, foster engagement, and make emotional connections that drive results. Marketers use videos and images, tuned to customers’ interests, to create dynamic visual experiences. Digital campaigns about trips to Florida, for instance, have separate plot lines, depending on audiences’ passions for golf, deep sea fishing, or kid-friendly versus romantic getaways. Marketers expect to detect preferences, produce personalized experiences highlighting different desires, and turn digital prospects into vacationing customers. The ultimate success of a marketing campaign relies on the consistent delivery of these customer experiences, at scale.

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Rise Above the Noise with Dynamic Visual Experiences

The future of marketing depends on dynamic visual experiences. Marketers must connect with customers across multiple channels – the web, mobile, kiosks, email, search, and social as well as print and real time events. They must build brand awareness in increasingly noisy (and competitive) marketplaces. To rise above the noise, marketers must become well-versed in all things rich media -- using images, short and long form videos, and interactive contents in new ways to raise awareness, deliver powerful experiences, and boost engagement.

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Digital Asset Management Platform: Meeting Customer Expectations

Consumers today expect media-rich experiences. No longer a novelty, it’s second nature to swipe through multiple photos on mobile apps, zoom in on product images for a closer look, visualize online travel reviews, socialize cool video clips while browsing, and encounter brand messages when walking into brick-and-mortar stores. These experiences weave together visual cues and clues with relevant content to create meaning and more authentic connections for customers.

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How to Improve Page Load Time With Cloudinary

When creating a website that allows campers to discover great destinations, Hipcamp put a strong emphasis on featuring high-quality images that showcased the list of beautiful locations, regardless of whether users accessed the site on a desktop, tablet, or phone. Since 2015, Hipcamp has relied on Cloudinary’s image management solution to automate cropping and image optimization, enabling instant public delivery of photos, automatic tagging based on content recognition, and faster loading of webpages. In addition, Hipcamp was able to maintain the high standards it holds for the look and feel of its website.

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Complex Networks Case Study

Complex Networks has been using Cloudinary since 2014 to manage and optimize images across seven websites and two mobile apps, making editorial workflow more efficient, improving page performance and load time, and increasing user engagement. Cloudinary was instrumental in enabling Complex Networks to redesign its web properties. Without the flexibility that Cloudinary offers to both creative and development teams, it would not have been possible for Complex Networks to achieve such a fast time to market.

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Cloudinary Delivers Simplified Image Management Workflow for Fairfax Media's Digital Transformation

Fairfax Media Limited [ASX:FXJ] is one of the largest media companies in Australia and New Zealand that engages audiences and communities via print and digital media. It includes recognizable mastheads including The Australian Financial Review, The Sydney Morning Herald and The Age. Fairfax Media operates numerous news and information websites, as well as tablet and smartphone apps, for online news sites.

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