Part of what draws us to retail stores is their ability to connect to our senses: sight, touch, hearing, and smell. Connections that extend beyond products include decor and store employees. When transforming the experience into online shopping, these natural senses are substituted with a sense of the virtual experience.
Alok ShahProduct Marketing Manager
Alok is a (product) marketer by profession and an engineer at heart who gets a kick out of the trivial challenges of marketing to developers.