Consumers today expect media-rich experiences. No longer a novelty, it’s second nature to swipe through multiple photos on mobile apps, zoom in on product images for a closer look, visualize online travel reviews, socialize cool video clips while browsing, and encounter brand messages when walking into brick-and-mortar stores. These experiences weave together visual cues and clues with relevant content to create meaning and more authentic connections for customers.
Alok ShahProduct Marketing Manager
Alok is a (product) marketer by profession and an engineer at heart who gets a kick out of the trivial challenges of marketing to developers.