Cloudinary Blog

Blog posts by Alok Shah - Page 3
Alok Shah photo

Alok Shah

Product Marketing Manager

Alok is a (product) marketer by profession and an engineer at heart who gets a kick out of the trivial challenges of marketing to developers.

Delivering Video Highlights in Real-Time with Cloudinary

Bleacher Report is a global digital destination for sports fans, creating and collaborating on content at the intersection of sports and culture. Owned by Turner, a division of Time Warner, Bleacher Report's website and social channels focus on sports culture for the next generation of fans. Bleacher Report also has a five-star mobile app and popular email newsletters, which are part of the company’s strategy for instantly delivering in-depth articles, results and video highlights personalized for users’ favorite teams, players and leagues.

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The Cloudinary Solution: A Perfect Match to Manage Images

To create a profile, Hinge users initially had to connect their Facebook and/or Instagram accounts to the app, which would import images to the users’ Hinge profiles. Hinge stored those images with a URL that expired after two months, unless the user logged into the app regularly. This aspect of the app was frustrating for users because the photos would become inaccessible for others to view.

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Taking a Collaborative Approach to DAM: The Importance of Marketing and IT Synergy

There are a lot of cool and useful marketing technology and tools available today. As a part of the marketing team at Cloudinary, we must identify and recommend the solutions that will scale and optimize our ability to reach, and effectively engage with, our prospects. One of the most critical tools, perhaps, is a digital asset management (DAM) solution, which I discussed in an earlier article here.

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Introducing Website Speed Test: An Image Analysis Tool Integrated with WebPagetest

Because images dominate page weight, methodical image optimization can have a significant effect on conversions and user experience. And the performance tools you choose to use can have a powerful impact on how websites are built and maintained. One such popular open source tool is WebPagetest. It is designed to measure and analyze webpage performance, which is why Cloudinary chose to partner with our friends over there to launch Website Speed Test.

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Don’t let your digital assets become a liability!

Everyone is a content producer today - from the largest publishing house and entertainment studio, down to the smallest eCommerce store, corporate website or personal blog.

If content is the lifeblood of your website or application, images and videos form the heart that makes it tick and creates an emotional connection with the audience. But, using images and videos to make the content visually engaging and meet your conversion goals, you face a new challenge: managing your digital assets. Because the images and videos are created by different teams for different channels - such as website, social media, eCommerce store, blogs, partners and digital agencies to name a few - chaos can ensue.

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Modern Video Content Delivery: Requirements and Challenges
Video is an increasingly important component for websites and apps, as consumer demand for and consumption of video content is growing. It’s not only for wired devices, though. More and more, consumers are accessing video where they want it, when they want it, on whatever device that happens to be nearby.
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Top 7 jQuery Sliders and 3 Ways in Which to Create Your Own
Cloudinary offers a cloud-based solution to help developers manage and optimize rich media (images and videos). With images being ubiquitous in online content, image sliders, which rotate banners or enable browsing through multiple images with animation effects and CSS3 transitions at the top of a website’s homepage, are becoming popular.
 
In our opinion, jQuery is the hands-down, No. 1 choice for building sliders. This article describes 7 ready-made, high-quality, and user-friendly jQuery sliders, complete with excellent designs and features. Also included are four tutorials along with code samples to help you build your own jQuery slider.
 
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