Cloudinary Blog

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George Bontea

Principal Solution Engineer

George worked in various SaaS systems and support roles across EMEA for the past 14 years, speaks 5 languages and is now Cloudinary’s in-house illusionist.

Automate Placeholder Generation and Accelerate Page Loads

Low-quality image placeholders (LQIPs) were originally introduced to enable webpages to load correctly in an orderly manner, displaying ultra small, blurry images while the actual version is loading, which works well with lazy loading in JavaScript. Then came a dilemma: should we add more JavaScript to help images load faster even though we must wait for the same JavaScript to run before they can load? It was a chicken-and-egg situation.

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