Cloudinary Blog

Itai Lahan photo

Itai Lahan

Co-Founder, CEO

Itai has been managing software teams for the past 18 years, holding executive positions in VC-backed startups. Itai founded several technology companies including Ndivi, a boutique Israeli-based dev shop.

Proud to be Named to the Forbes Cloud 100

Last night I attended a very special event honoring companies named to the annual Forbes Cloud 100. It was an incredible night spent with the founders and leaders of many companies I’ve long admired.

I’m grateful for every Cloudinarian and the work they do to support our customers, partners, and culture. We should all feel proud to be on this list and to be on an incredibly unique journey in the industry.

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Using WebP File Format Selectively to Boost Site Speed
One of the hardest optimization goals when showing images to your website (and mobile application's) visitors, is to minimize the image file size while maintaining high enough display quality.
 
Smaller image file sizes directly translate to faster load times, reduced bandwidth costs and improved user browsing experience. But small file sizes directly translate to lower image quality and may harm visitor satisfaction. Maintaining just the right balance is both crucial and hard.
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More and more developers are getting to know the power of the cloud. In today's web application development world you can leverage the cloud to build large scale applications so quickly and easily that it's simply mind-boggling that you get all of this while still keeping on a very reasonable budget. 
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When we first started developing web apps with Ruby on Rails, some six years ago, we struggled with finding a good IDE. We settled for Eclipse with RadRails (still developing on PCs at that time...), but kept our eyes open for new and promising IDEs. At late 2007, a very surprising contender caught our eyes, it was called ‘Heroku’ and it offered an amazing concept - a fully featured IDE for Ruby-on-Rails that was completely online, available through your favorite browser.

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The Need for Cloud-Based Auto-Rotated Images
Several years ago, a good friend of mine showed me a cool graphic design concept for his new web-based startup company. It looked pretty great. What really caught my eye was the designer’s unique use of visitor profile photos. You see, when a visitor registered to the service and uploaded his photo, the designer envisioned a large, faded, B&W, slightly rotated version of the same profile photo being used as the background image for the visitor’s personal home page. I thought for a minute and told my friend to let this one go. 
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