How we browse online in our quest of information has largely been an unknown factor since the Internet became ubiquitous in the mid-1990s. What’s indisputable is that we’re unlikely to type in URLs as a start, especially if we don’t have clues as to which site to visit. Google search revolutionized the ability to find relevant information through keyword entries, leading to the emergence of search-engine optimization (SEO), whereby you as site owners ensure that the popular keywords appear in your content.
Jason Khoury
Head of Corporate MarketingJason is a seasoned marketer with 20+ years under his belt and tenures at Jive, Yahoo and Informatica. When not plotting brand strategy, he can found with him family, playing sports and grilling in his backyard.