Cloudinary Blog

Juli Greenwood photo

Juli Greenwood

Director of Communications

Juli has been executing successful communications programs for tech start-ups for more than 15 years. She also loves photography, art and music.

Automation Frees Up PetRescue’s Staff to Help Pets Find Their Forever Homes

As we spend more time at home, many of us are adopting pets for the joy, companionship and a surprising range of health benefits. In Australia, where our nonprofit customer PetRescue is located, there’s a shortage of pets to adopt. Last August, the Guardian reported that dog shelters in Australia emptied and adoption fees for puppies were running as high as $AUS1800.

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Simplotel Targets Global Hotel Industry Recovery

Simplotel’s mission is to help independent hotels of all sizes to grow their direct website bookings by providing Software-as-a-Service (SaaS) technology that enables them to compete at a higher level, drive greater awareness and increase direct sales. With the help of its easy-to-use product suite, Simplotel’s customers often see their bookings double and revenue multiply within a matter of months.

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The Hub Helps Creative Talent Win Brand Work with Cloudinary

The Hub is decentralizing the creative process through its two-sided online marketplace that changes the way brands hire creators. The old model of committing all creative resources to one agency of record has proven time-consuming and expensive. Additionally, brands are limited to content that is only as good as the handful of people on that agency’s team.

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DAM-Related Market Trends, Opportunities and Challenges

From the news we read to the e-commerce sites we shop, we better connect with experiences that are rich in visuals. The creation, delivery and consumption of visual media has skyrocketed in recent years, and as a result companies and their digital libraries are exploding with assets. Determining the most efficient way to manage these assets -- and extending their value beyond web and marketing teams -- has become a mission-critical exercise for most organizations.

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Brands Rising in the Face of COVID-19

We are in uncharted territory. As humans no matter where you call home. As parents juggling work and childcare. As employees trying to maintain some semblance of normal, and as a broader tech community learning from each other -- and in some cases leaning on each other.

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Insight on Digital Retail Transformation

You only have to be a consumer to know that digital has dramatically transformed the consumer buyer journey. It stopped being linear and location-based a long time ago. So what can retailers do to deliver the kinds of digital experiences that today’s consumers have come to expect?

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Bleacher Report and Cloudinary Host Webinar on How to Win With Video

Register here and join us Tuesday, February 25.

Topics covered will include:

Bleacher Report is one of many notable brands leveraging Cloudinary’s dynamic video platform to attract and retain audiences through visual storytelling. With nearly 90 percent of consumers relying on videos to help them make purchase decisions and video-filled homepages registering 80 percent higher conversion rates than text-only sites, this webinar will pinpoint a course of action for overcoming perceived barriers to video, such as high production costs and technological challenges.

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My Favorite Visual Campaigns of 2019

As a photographer and a marketer, nothing excites me more than a campaign that utilizes beautiful, powerful imagery to tell a story and connect with an audience. My childhood dreams of traveling the world for National Geographic live on. Like Dorothea Lange and so many inspiring photographers before me, I imagined I might live my life telling important stories through the lens of my old 35mm Pentax.

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