Cloudinary Blog

The Hub is decentralizing the creative process through its two-sided online marketplace that changes the way brands hire creators. The old model of committing all creative resources to one agency of record has proven time-consuming and expensive. Additionally, brands are limited to content that is only as good as the handful of people on that agency’s team.

From the news we read to the e-commerce sites we shop, we better connect with experiences that are rich in visuals. The creation, delivery and consumption of visual media has skyrocketed in recent years, and as a result companies and their digital libraries are exploding with assets. Determining the most efficient way to manage these assets -- and extending their value beyond web and marketing teams -- has become a mission-critical exercise for most organizations.

We are in uncharted territory. As humans no matter where you call home. As parents juggling work and childcare. As employees trying to maintain some semblance of normal, and as a broader tech community learning from each other -- and in some cases leaning on each other.

You only have to be a consumer to know that digital has dramatically transformed the consumer buyer journey. It stopped being linear and location-based a long time ago. So what can retailers do to deliver the kinds of digital experiences that today’s consumers have come to expect?

Register here and join us Tuesday, February 25.

Topics covered will include:

Bleacher Report is one of many notable brands leveraging Cloudinary’s dynamic video platform to attract and retain audiences through visual storytelling. With nearly 90 percent of consumers relying on videos to help them make purchase decisions and video-filled homepages registering 80 percent higher conversion rates than text-only sites, this webinar will pinpoint a course of action for overcoming perceived barriers to video, such as high production costs and technological challenges.

As a photographer and a marketer, nothing excites me more than a campaign that utilizes beautiful, powerful imagery to tell a story and connect with an audience. My childhood dreams of traveling the world for National Geographic live on. Like Dorothea Lange and so many inspiring photographers before me, I imagined I might live my life telling important stories through the lens of my old 35mm Pentax.

Among the things that make Cloudinary such a great place to work are all the amazing brands we get to call our customers. Should there ever be a rule that we exclusively shop, read and rely on our more than 6,000 customers, it'd be an easy one to follow.

In my communications role here at Cloudinary, I get to speak to a lot of experts across a variety of subject matter areas, technology and not, about what it takes to connect to today’s consumer. The power of images and other forms of digital content is often at the center of these conversations given our focus at Cloudinary. And as a hobbyist and professional photographer for more than 20 years, I care deeply about images and their role in creating authentic connections and engagement.

Last month, we had the pleasure of supporting Capitol Music Group’s first ever hackathon, the first in a series of hackathons as part of its newly launched Capitol360 Innovation Center, established to bridge the gaps between music and tech and make music better for everyone. We are proud to be a founding technology partner and were honored to play a part in Capitol’s first-ever 24-hour hack. And because so many of us are avid and longtime music fans we’re also personally thrilled to have the opportunity to work with one of the most influential leaders in music to foster these new and meaningful connections.

It was great to connect with our Keynote Speaker Josh Clark and get a preview of his talk. Josh is a UX designer, design leader, author and the founding principal of Big Medium, a New York design studio specializing in future-friendly interfaces for artificial intelligence, connected devices, and responsive websites. He’s also recently back from presenting at SXSW.