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Posts by Juli Greenwood

First Customer Opinion Stage on Growing With Cloudinary

Topics Cloudinary
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As Cloudinary celebrates reaching an incredible milestone of 2 million developers, we’re reminded of our humble beginnings and the journey that brought us to where we are today. To mark this special occasion, we took a moment to sit down with our very first customer, Opinion Stage. Since their…

Employee Spotlight: Tamas Piros on His Path to DevRel and His Passion for Developer Advocacy

Topics Cloudinary
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Recently, I sat down with our Director of Developer Advocacy, Tamas Piros, to learn more about his background, his work here at Cloudinary, and what he thinks about the world of DevRel and how it has changed over the last 10 years.  Can you tell us a bit about yourself?…

Employee Spotlight: Cloudinary’s CRO Allison Metcalfe on Her Path and Passion for Helping Women in Tech Succeed

Topics Cloudinary
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March is Women’s History Month, and today is International Women’s Day! The theme of this year’s event is: “Women who advocate for equity, diversity, and inclusion,” so we’re placing the spotlight on Allison Metcalfe, Cloudinary’s Chief Revenue Officer (CRO). Throughout her career, Allison has been committed to advancing diversity and…

Employee Spotlight: Colby Fayock on His Path to DevX and His Passion for Helping Developers Succeed

Topics Cloudinary
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Recently, I sat down with our director of developer experience, Colby Fayock, to learn more about his background, his impressive work here at Cloudinary, and what he thinks about generative AI. From customizing MySpace pages as a teen, to careers in graphic design and web development, there’s seemingly nothing Colby…

Developer Spotlight: James Q. Quick on Reaping the Benefits of Agile, AI, and More

Topics AI, Cloudinary, Javascript
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As we were writing the recently released State of Visual Media report, I sat down with JS developer and content creator James Q Quick to learn more about his work and thoughts on the top challenges and opportunities facing web developers today. He also weighed in on the…

The Results of the 2023 Cloudinary Global Web Developer Survey Are In

Topics Generative AI
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December is as much about looking ahead to the coming year as it is about looking back on the year that was. Typically, amid the 2024 planning, many of us find ourselves looking back to be better able to plot our future. In the spirit of reflection, we’ve endeavored to…

Partner Spotlight: Christopher C. Holley on Composable Commerce and More

Topics e-commerce
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Recently, as we were writing this year’s State of Visual Media report, I sat down with commercetools’ Christopher C. Holley to learn more about the organization, how they define composable and why fast and flawless visuals are so important to the online shopping experience. He also weighed in on where…

The Cloudinary 2023 State of Visual Media Report: AI’s Transition From Time-Saver to Game-Changer

Topics Asset Management, Generative AI
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This marks the fifth year of the State of Visual Media Report. Just as we’ve found in year’s past, the data reveals the trends that are reshaping how brands are employing images and video in innovative and increasingly creative ways to boost productivity, engage customers, and grow revenue. The key…

Innovator Spotlight: JPEG XL Co-Creator Jon Sneyers on Image Compression and More

Topics JPEG XL, Performance Optimization
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Few possess the expertise of Jon Sneyers, recognized as one of the foremost experts at the intersection of image compression and standards development. As a computer scientist, Jon has been a guiding force behind the creation and enhancement of image compression standards, driving the industry toward more efficient, versatile, and…

Case Study: River Island Improves the Shopper Experience With Cloudinary and a New MACH Approach

Topics Case Studies, e-commerce, Headless
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In the dynamic world of fashion retail, even the best-known and most beloved brands have to stay agile and responsive to changing trends and shopper behavior. River Island, a leading UK-based fashion retailer with a rich history dating back to 1948, knows this all too well. One reason this privately-held…

2022 State of Visual Media Report: Brands that get Media Right Thrive in the Growing Visual Economy

Topics Digital Asset Management, e-commerce, Image Transformation, Performance Optimization, Video API
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Packed with unique insights, pro tips, and customer stories, our fourth annual State of Visual Media report is here to help you and your brand thrive in today’s visual economy. For this year’s report, our data science team analyzed more than 219 billion transactions per month generated by 375 of…

Frame: Making the Metaverse Easy, Practical, and Fun with Cloudinary

Topics 3D, Cloud Storage, Metaverse
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Curious about the metaverse and how social VR works in the ‘real world’? You’re in luck. Recently, we had the opportunity to chat with Gabriel Baker, VP at Frame to learn more about their mission and the ways Frame is harnessing the power of 3D spaces, and…

Case Study: Dune London Boosts UX and Cuts Costs With Cloudinary

Topics Asset Management, Case Studies, Cloud Storage, Digital Asset Management
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Loyal Dune London customers and fans of its affordable luxury shoes—from wedding heels to biker boots—have come to expect an in-store experience that oozes quality, distinctiveness, and cool. The iconic retailer was committed to delivering the essence of its chic London fashion destination online. As Dune London approached its…

Key Takeaways From Our 2021 State of Visual Media Report

Topics Image Formats, Image Transformation, Performance Optimization, Video, Video Transformation
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We recently released our 2021 State of Visual Media report, which offers a view into how visual media content is produced, managed, viewed, and consumed. For this third annual report, we analyzed a massive amount of visual-related data, looking at billions of image and video assets across 670 enterprise customers…

Cloudinary Helps to Future-Proof Enterprise Technology by Joining The MACH Alliance

Topics MACH Alliance
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As expectations of websites and apps continue to grow, there is more pressure on brands to deliver new and innovative ways to reimagine their digital experience. The challenge is many companies lack the systems and platforms to stay competitive in this digital revolution and keep up with modern technology. To…

After Optimizing for Web Performance, Stylight Shines With Cloudinary

Topics Asset Management, Case Studies, Performance Optimization
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For Stylight, a leading online search platform for fashion, beauty and design, uptime, performance, and customer experience greatly affect the bottom line. Available in 16 markets, the platform is visited every year by 120 million users who can search through 1,500 shops to find the best deals. Once they find…

Announcement: Cloudinary’s People-First Culture Recognized as Best Place to Work in the Bay Area for Second Time

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Since its founding Cloudinary has been a people-driven business. We wanted to create a culture fueled by transparency, trust and collaboration to encourage our employees to always be developing, learning and contributing. Today I am so lucky and very excited to announce that for the second time Cloudinary has won…

Crocs Selects Cloudinary to Deliver Engaging Visual-first Customer Experiences Online

Topics Asset Management, Customers, Video
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US consumers spent $211.5 billion during the second quarter of 2020 on e-commerce, up 31.8% quarter over quarter. Meanwhile, McKinsey found there were as many e-commerce deliveries made over the course of eight weeks in 2020 as there had been in the past decade. It’s no wonder retail…

Case Study: Cloudinary Helps the Global Thermomix Community Cook Up Culinary Masterpieces

Topics Asset Management, Case Studies, CDN, e-commerce, Performance Optimization, Video, Video API
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Without necessarily knowing it, you may well be a Vorwerk customer: this great German family-owned company is behind the powerful Kobold vacuum cleaner, as well as a wide range of cosmetics, skin and body care products through its Jafra subsidiary.  But if you’ve ever been inspired by ‘Bake-Off’ or…

Case Study: Cloudinary’s DAM Helps Move James Hardie’s ‘Material World’ Experience Online

Topics Asset Management, Case Studies, Digital Asset Management
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While COVID has affected most businesses, it has been particularly hard on those that sell products for the physical ‘brick and mortar’ world. One company that literally fits that bill is our Australian customer James Hardie, the largest global manufacturer of fibre cement products used in both domestic and commercial…

For GUESS, Cloudinary Eliminates the Guesswork in Delivering Optimal Shopping Experiences

Topics Asset Management, Case Studies, e-commerce
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GUESS? Inc. designs, markets, distributes, and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear, and other related consumer products. These products are distributed through branded GUESS Stores, as well as department and specialty stores around the world, and via e-commerce sites available to 55 countries. GUESS…

Our 2020 Holiday Gift Guide

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With the holiday season upon us, it’s time to take stock of what brings us joy and for many of us giving gifts to loved ones is at the top of the list. We’re lucky that so many of our customers are also our favorite brands – which makes gift…

Case Study: Learn How VELTRA Sees Faster Page Loads and Lower Costs with Cloudinary

Topics Case Studies, Performance Optimization
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VELTRA (a wordplay on TRAVEL) is a leading Japan-based travel marketplace with 4,000 international travel-agency partners, offering 27,000 local tours to over 150 destinations worldwide. In addition to featured travel itineraries, the VELTRA site also serves leisure travelers with meticulous support including tips and pointers along with comprehensive and…

Case Study: French Racquet Sports Retailer Babolat Aces Media Management with Cloudinary

Topics Case Studies, Digital Asset Management, e-commerce
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Babolat, headquartered in Lyon, France, is the oldest international brand specializing in racquet sports. It’s tennis, badminton, and padel equipment are used by many of the world’s best players and sports enthusiasts. Since the invention of natural gut strings for racquets in 1875, Babolat continued its long-standing tradition of…

Case Study: How WingTai Asia Fashions Efficient Media Management Workflow with Cloudinary

Topics Asset Management, Case Studies, Digital Asset Management
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WingTai Asia, a subsidiary of Wing Tai Holdings Limited, is an investment holding company that focuses on property investment and development, lifestyle retail, and hospitality management in key Asian markets. The company is a licensed distributor or sole license distributor for many brands, including Adidas, Cath Kidson, TopShop and UNIQLO,…

Case Study: Cloudinary’s Automation Frees Up PetRescue’s Staff to Help Pets Find Their Forever Homes

Topics Asset Management, Case Studies, User Generated Content, Video, Video API
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As we spend more time at home, many of us are adopting pets for the joy, companionship and a surprising range of health benefits. In Australia, where our nonprofit customer PetRescue is located, there’s a shortage of pets to adopt. Last August, the Guardian reported that dog shelters in…

Case Study: Bombas Strengthens E-commerce Footing by Managing Media With Cloudinary

Topics Asset Management, Case Studies, e-commerce, Performance Optimization
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Founded in 2013, Bombas is a leading apparel brand whose website serves as a primary sales channel and a conduit for fulfilling its mission to help destitute, at-risk, and homeless people. With comfort as a key attribute for its products, Bombas is dedicated to donating them to those in need.

Community Spotlight: A Second U Foundation

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I was first introduced to A Second U Foundation through a social post by a dear friend who works for Bombas, which happens to be a Cloudinary customer, and as I came to learn, a corporate supporter of the Foundation. They’ve been getting a lot of high-profile,…

Simplotel Targets Global Hotel Industry Recovery With Help from Cloudinary

Topics Case Studies
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Hotels are working harder than ever to attract customers. While AirBnB has been turning up the competitive heat on the hospitality industry, many hotels have also found they have become over reliant on commission-hungry intermediaries such as Expedia and Booking.com. When the Covid-19 crisis hit, decimating hotel revenues worldwide, the…

The Hub Helps Creative Talent Win Brand Work with Cloudinary

Topics Asset Management, Case Studies, Performance Optimization, Video API
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The Hub is decentralizing the creative process through its two-sided online marketplace that changes the way brands hire creators. The old model of committing all creative resources to one agency of record has proven time-consuming and expensive. Additionally, brands are limited to content that is only as good as…

Case Study: Good Reads Meet Visual Tools at Bloomsbury

Topics Asset Management, Case Studies, Digital Asset Management, Performance Optimization
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Most might know Bloomsbury Publishing as the publisher of the Harry Potter series. What you might not know is that the publishing house also has a vibrant academic division that offers digital reproductions of encyclopedias, manuscripts and museum collections for use by university libraries and researchers. Seeking a way to…

DAM for a New Decade

Topics Digital Asset Management
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From the news we read to the e-commerce sites we shop, we better connect with experiences that are rich in visuals. The creation, delivery and consumption of visual media has skyrocketed in recent years, and as a result companies and their digital libraries are exploding with assets. Determining the…

Reformation Designs Engaging Shopping Experiences With Cloudinary

Topics Asset Management, Case Studies, Performance Optimization
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Reformation is a Los Angeles-based fashion brand that designs and sells sustainable, eco-friendly women’s apparel and accessories in a small fraction of the time that more traditional fashion houses take. And while the company runs several brick-and-mortar stores across the United States, its business is conducted mostly online, with…

Brands Rising in the Face of COVID-19

Topics Customers
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We are in uncharted territory. As humans no matter where you call home. As parents juggling work and childcare. As employees trying to maintain some semblance of normal, and as a broader tech community learning from each other – and in some cases leaning on each other. In the sea…

Deporvillage Reaches Peak Performance With Cloudinary

Topics Asset Management, Case Studies, Performance Optimization
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Providing an exceptional shopping experience to sports and fitness enthusiasts in Spain and throughout Europe is the primary goal of Deporvillage, a top online sports retailer. Offering more than 60,000 premium-brand products, Deporvillage is expanding in Europe and plans to grow globally. With monthly unique page views totaling 30 million…

Atom Tickets Steals the Show With Cloudinary

Topics Case Studies, Image Transformation
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Atom Tickets is an award-winning, robust movie-ticketing app that serves more than 20,000 screens across cinemas and theaters in the United States, enabling moviegoers to search for films, invite friends, buy tickets, and preorder concessions online. To its users, Atom Tickets is also a convenient, catch-all repository for their…

Key Retail Takeaways from Incisiv’s Gaurav Pant

Topics e-commerce, Performance Optimization, Video API
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Gaurav Pant, Chief Insights Officer of Incisiv, recently shared his outlook for the retail industry with the Cloudinary team, specifically as it relates to digital retail transformation. You only have to be a consumer to know that digital has dramatically transformed the consumer buyer journey. It stopped being linear…

Bleacher Report and Cloudinary Webinar: How to Win With Video

Topics Asset Management, Video
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Want to learn how to win audiences with video? At 1:00 p.m. ET on Tuesday, February 25, Cloudinary will join Playmaker, Bleacher Report‘s in-house creative agency, for an Adweek webinar on improving user engagement through video. Beckley Mason, executive director of Playmaker, and Sanjay Sarathy, Cloudinary’s VP…

Year in Review: The Visual Campaigns We Loved Most in 2019

Topics Asset Management
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As a photographer and a marketer, nothing excites me more than a campaign that utilizes beautiful, powerful imagery to tell a story and connect with an audience. My childhood dreams of traveling the world for National Geographic live on. Like Dorothea Lange and so many inspiring photographers before me, I…

Our 2019 Holiday Gift Guide (and we hope our families are reading this post)

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Tis the season for gift guides, wish lists and hopeful letters to Santa. Among the things that make Cloudinary such a great place to work are all the amazing brands we get to call our customers. Should there ever be a rule that we exclusively shop, read and rely on…

Mediavine Simplifies Video Management and Boosts Revenue With Cloudinary

Topics Asset Management, Case Studies, Video, Video API
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A successful media publisher since 2004, Mediavine owns and runs popular sites like The Hollywood Gossip and Food Fanatic. In 2013, Mediavine expanded its service offerings to over 3,900 publishers to include ad optimization, video monetization, and influencer-marketing campaigns. A long time Cloudinary customer for image-management, Mediavine turned to…

David H. Lipsey on the Push and Pull of Visual Storytelling

Topics Asset Management, Digital Asset Management
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In my communications role here at Cloudinary, I get to speak to a lot of experts across a variety of subject matter areas, technology and not, about what it takes to connect to today’s consumer. The power of images and other forms of digital content is often at the…

Capitol Music Group on Making Capitol360 Innovation Center

Topics Hackathon, Partnership
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Last month, we had the pleasure of supporting Capitol Music Group’s first ever hackathon, the first in a series of hackathons as part of its newly launched Capitol360 Innovation Center, established to bridge the gaps between music and tech and make music better for everyone. We are proud to be…

ImageCon 2018 Keynote Speaker Josh Clark on Learning from Machines

Topics Conference, ImageCon
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It was great to connect with our Keynote Speaker Josh Clark and get a preview of his talk. Josh is a UX designer, design leader, author and the founding principal of Big Medium, a New York design studio specializing in future-friendly interfaces for artificial intelligence, connected devices,…

Creating Optimal Mobile Experiences. ECommerce Expert Thomas Smale Weighs In.

Topics e-commerce, Mobile
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For this post we spoke with Thomas Smale, eCommerce expert and founder of FE International, a leading M&A advisor for online businesses, on what considerations eCommerce companies should be making when it comes to creating optimal mobile experiences.  A serial online business…

ImageCon 2018 Speaker Amy Cheng, New York Magazine on Creating Graphics for the Web

Topics Conference, ImageCon, Java
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We continue our ImageCon 2018 Speaker Series with Amy Cheng, a web developer for New York Magazine, a site with more than 11 million monthly unique visitors. We’re so pleased to have Amy join the speaker line-up on April 12 and can’t wait for her presentation, “Drawing a…

ImageCon 2018 Speaker Ryan Cooke, Pinterest on Delivering a Better Mobile Experience

Topics ImageCon, Mobile
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For our first in a series of Q&A posts with our ImageCon 2018 speakers, we spoke with Ryan Cooke, a Software Engineer and Android Developer at Pinterest, a site that serves up billions of images everyday. In the following post he discusses why improving mobile images was…

How Apartment List increased conversion and reduced development time

Topics Case Studies, Success Story
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Apartment List is one of the fastest-growing online rental marketplaces in the world, helping its users with everything from searching for a new apartment to handling applications and payments. The company’s Webby-award winning site draws more than 2.5 million monthly visits, with mobile accounting for 70 percent…

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