Cloudinary Blog

Cloudinary Helps MADE Deliver Dream Images and Furnish Dream Homes

MADE Deliver Dream Images and Furnish Dream Homes

A true digital-native business, everything that London-headquartered MADE.COM does is shaped by its belief that great design should be available to everyone—a brand promise it fulfills by offering high-quality, exclusive home furnishings, and beautiful furniture. As the UK’s first online only furniture retailer, MADE is constantly improving the virtual customer journey through engaging visual experiences. As Edmund Kleiser, head of technology operations, states, “Strong and compelling imagery is everything to us to help us engage our audience.” Shoppers love to see ultra-high quality images of MADE’s 6,000 sofas, storage solutions, and floor lamps in exquisite, sharp detail. Huge care goes into defining the quality and aesthetic of product pictures, including the choice to deliberately limit the color palette.

MADE recently decided to upgrade its online shop in order to provide an equally immersive experience on mobiles and PCs using Cloudinary. Specifically, it needed to address potential issues around existing algorithms for proper orientation and sizing images, efficient loading of high-resolution images, and difficulties with uploading assets in multiple sizes and pixelation. Another issue was to meet search-engine requirements for ultra-fast and correct image display so high-resolution images would be available everywhere across the website, as well as full optimization of its (more and more commercially important) mobile offering.

As the firm’s head of digital experience notes. “We needed bigger, sharper images that really give you the detail of the texture of the velvets and the other fabrics we use. We also wanted the option to edit the images so we could easily change background colors, as gray backgrounds help frame product images while adding shadows gives depth. But we didn’t want to add such background effects to the images themselves as we also needed to be sure they’d be future-proof for any brand design updates.”

The good news is that with Cloudinary, MADE believes it has found the perfect solution for all of these needs. Multiple pictures can now be taken of a product (landscape, square, and a portrait crop), which are then loaded into Cloudinary at least 4000 x 4000 res. The system then automates the production of the most appropriate and most high-quality image for whichever device screen and channel (website, mobile, paid, social, etc.) the user is accessing. Cloudinary also helps online ads display better by dynamically adding backgrounds to images at scale after each photoshoot.

“We don't want our development teams sitting and looking at compression libraries and algorithms—we want to leave that to the experts to suss out properly. Delegating that to a team that specializes in image compression and can deliver images optimally is ideal for us,” adds Kleiser.

Recent Blog Posts

Automate the Staging Process of Videos for Social Media

Rich and engaging media helps build customer engagement and trust but can be time consuming to stage. Developers save a tremendous amount of time by preparing videos for social media with Cloudinary. That’s because Cloudinary’s interface, widgets, and application programming interface (API) transform raw media into polished content, optimizing footage and enabling effortless customization and publishing.

Read more

Top Five Web-Video Formats of 2021

By William Imoh
The Five Most Popular Web-Video Formats and Streaming Protocols

Over the past 15 years, the video industry has undergone a significant change in video formats on the web. In particular, in the early 2010s, the 3GP format, which the 3rd Generation Partnership Project (3GPP) created for 3G-enabled mobile devices, went nearly extinct. The advancement of mobile devices and cellular networks has brought about the need for pioneers to build better formats for a faster user experience.

Read more
Cloudinary Introduces Integration With SAP Commerce Cloud

We’re excited to announce Cloudinary’s integration with SAP Commerce Cloud, through which the latter’s customers can significantly boost the visual media experience on their website or app.

SAP Commerce Cloud powers some of the largest e-commerce sites (B2C, B2B, and B2B2C businesses), complete with building blocks like storefront design and order management. Reinforced with Cloudinary’s laser-sharp focus on optimizing, managing, and delivering images and videos, the new extension will enable SAP Commerce Cloud customers to create unique and engaging visual experiences effortlessly.

Read more
Personalizing Video Email for Marketing Campaigns With Cloudinary

As critical as it is to engage with shoppers in order to succeed in e-commerce, old-style, boring emails are far from being effective. In fact, they tend to be annoying because no one likes to read formulaic, generic messages that are sent en masse. For better results, rethink your email marketing campaigns and try out creative strategies.

Read more
Muted Videos and Subtitles

The bane of our existence is the lack of efficient ways for tackling the plethora of recurring tasks in our lives. One of those tasks is surfing the internet. We consume a lot of web content daily, of which a large percentage are images and videos. We’re constantly quickly scrolling through 30-second videos or checking out pictures of cute items we’d like to buy in our free time.

Read more

Building a Roommate-Matching App With Cloudinary and Jamstack

By Marcelo Ricardo de Oliveira
Building a Roommate-Matching App With Cloudinary and Jamstack

Roommate matching can be a pain—especially during the COVID pandemic when people don't want to meet in person. Matching apps like Flatmates, Roomster, and roommates.com are helpful, and if you're in the roommate-matching space, you know that great video is essential for those seeking roommates. Fortunately, Cloudinary can help.

Read more