Cloudinary Blog

Cloudinary Partners with Magento to Improve the Visual Shopping Experience for eCommerce

Magento Image and Video Optimization

As the number of channels and devices continues to grow, it is becoming much more challenging to deliver an optimal visual experience. On an eCommerce site, engagement and conversions are critical. Factors such as page load time strongly influence search engine rankings, shopping experiences, conversion rates and, ultimately, your revenue. An optimized visual experience positively affects conversion rates. But it also can introduce resource bottlenecks, as every image and video needs to be delivered in the most efficient format, quality and resolution, based on the viewing device.

At Cloudinary, we are committed to supporting eCommerce companies. That is why we are now a Select Level Partner with Magento Commerce. The Magento Authorized Cloudinary Plugin, enables merchants on the Magento platform to quickly and easily enhance their media assets, including images and videos, and deliver improved shopping experiences across every device and browser.

Note
You can read our full Press Release here.

In 2014, we launched the Magento 1 (M1) Cloudinary plugin with the goal of enhancing Magento image optimization. While this was a good start, we wanted to improve the plugin’s functionality with the launch of the Magento 2 (M2) Cloudinary plugin.

New and Improved Magento 2 Plugin

The Cloudinary image and video management plugin streamlines media management without disrupting the existing workflow.

With the M2 plugin, Magento merchants can:

  • Get Up and Running in Minutes - Easily install and start using the Cloudinary plugin for free. With just a few lines of code, effortlessly migrate an entire media library to Cloudinary at once or move the media assets on demand.
  • Improve the User Experience- Automatically deliver media assets in the most efficient format, quality and resolution based on the end user’s viewing device and browser.
  • Enhance The Visual Appearance - Apply new transformations and effects to images and videos such as image and text overlays, rotations, modified shapes and artistic filters that suit your design goals.
  • Video Support- Add product videos to the Cloudinary Media Library with support for transcoding and manipulation capabilities of the Cloudinary video solution.

Beyond Magento image optimization, Cloudinary enables you to:

  • Engage Consumers with Targeted, Personalized Media: Dynamically manipulate images and videos with custom content based on user behavior, and deliver personalized media across various channels.
  • Drive Sales with Visual Merchandising: Dynamically generate media assets for product viewers or overlay monograms and badges, such as “Sale,” or “Best Sellers” on top of original product images based on inventory information.

Moving Forward

What’s next? Well, that’s for you to decide! Explore the Select Level Cloudinary plugin in the Magento Marketplace. In the near future, we will continue to add features to the already powerful M1 and M2 plugins. Stay tuned for next week's post where Inviqa will take a deep dive into the features of the M2 plugin.

Recent Blog Posts

Techniques for Image Enhancement With Cloudinary

Indisputably, visual presentations of events, places, people, and even intangible things make deeper impressions and linger in our minds for longer than words or any other communication medium, hence the meteoric rise through the ages of transmitting ideas and promoting brands in the business sector through images. The recent discovery of the first image of a black hole has generated calls for techniques for enhancing digital images. Specifically, the clamor is for quality-oriented tweaks that would result in optimal display and increased visibility of slightly hidden yet important content.

Read more
Video Manipulations and Delivery for Angular Video Apps

On social media, videos posted by users constitute a significant amount of the content appeal on those platforms. From upload to manipulation to delivery, a smooth, efficient, and effective pipeline for the posting process is mandatory to ensure consistent user sessions and their steadily increasing volume. However, building such an infrastructure is a complex, labor-intensive, and problem-prone undertaking.

Read more
Green Screen Queen: Dynamic Video Transparency Fit For Royalty

If you were reading your social media or news feeds on or around June 11 this year, no doubt you came across your fair share of posts about Queen Elizabeth and her outfit-color faux pas. For her 90th birthday, she chose a solid neon green suit, and it didn't take long for Photoshop fanatics to suggest alternative designs for the Queen's green-screen threads.

Read more
Content-Aware Automatic Cropping for Video

Delivering videos according to the aspect ratios defined by social media for multiple devices and platforms is a growing challenge. The continuously rising volume of vertical videos and the corresponding increase in video traffic on mobile devices (now up to 57% of online videos watched) have only exacerbated the situation, with no letup in sight.

Read more
Use a custom function in the image delivery pipeline

Cloudinary offers a wide array of image manipulations and effects to apply to images as part of our image-processing pipeline, helping to ensure that your images fit the graphic design of your website or mobile application. Cloudinary is an open platform, and you can use our APIs, Widgets and UI to build the media management flow that matches your needs.

Read more