Social media is now one of the most effective channels for attracting customers. That’s because not only is the content readily accessible worldwide, but also entrepreneurs are rapidly building products for global consumption. A visit to ProductHunt will show you that such a phenomenon is happening faster than you think. The richer and more captivating your content is, the more visitors enjoy engaging with your site, ultimately leading to an impressive expansion of your customer base over time.
Being adept with Cloudinary’s superb media-management capabilities, including its widgets and APIs, can give you as developers an edge in creating appealing content. Cloudinary’s APIs, in particular, can elevate content from being good or mediocre to being great in short order.
This article shows you how to prepare videos for social media with Cloudinary.
Your users can upload to your website or application videos from various sources at the same time with Cloudinary’s comprehensive, interactive upload widget. The widget requires just a couple of lines of code to integrate, saving you a tremendous amount of time and effort that are needed to develop a separate tool for video uploads.
Alternatively, you can upload videos with Cloudinary’s upload API.
Cloudinary’s upload API offers a more effective, flexible, and comprehensive way to upload videos. Do either of the following:
Make a call directly to the REST API from within your application’s code.
Leverage Cloudinary’s SDKs, which are well-built wrappers that encapsulate all the HTTP API logic, offering you smooth and intuitive upload features—a more superior option than the REST API due to their fluency and a more compelling developer experience. Three types of SDKs are available from Cloudinary:
Managing, transforming, and delivering videos subsequent to their upload are workflows in which Cloudinary shines. You can enhance videos in numerous ways before posting them on social media, as described below.
To create a riveting boomerang effect for a video, add to its URL two parameters, e_boomerang and frame, the latter to specify the color and width. Here’s an example, which adds a gradually moving, yellow border to a video with a boomerang effect:
Cloudinary’s automatic content-aware cropping capability identifies the must-keep sections of videos by analyzing the footage through advanced AI and machine-learning techniques, churning out intelligently downsized videos in any aspect ratio. Consequently, you can deliver videos optimally according to the aspect ratios specified by social-media platforms for multiple devices. Whether people are watching your videos in portrait or landscape mode, you can rest assured that they are all optimized on the viewer’s device.
To intelligently crop videos, set the crop mode to fill and the gravity attribute to auto:
Early this year, we at Cloudinary decided to go all in and build something bigger and better than what we’d built before. The team kept its word: Cloudinary’s WordPress Plugin Version 3.0—called WP Plugin V3 in the rest of this post—is here and it’s awesome!
Nowadays, no way can we build modern apps for the web without considering visuals, which are one of the most efficient ways of communicating online. However, improvements in image quality over the years have exacted a price in larger files, slowing down page loads, especially in low-bandwidth regions or on mobile devices. To resolve that conundrum, turn to Cloudinary, a platform that offers the infrastructure for managing images in web apps. Additionally, Cloudinary’s reliable APIs serve visuals through multiple, fast content delivery networks (CDNs).
AVIF is a 2019 spinoff from the AV1 video format developed by the Alliance for Open Media (AOM), whose members include Amazon, Apple, ARM, Facebook, Google, Huawei, Mozilla, Microsoft, Netflix, and Intel. As an open-source and royalty-free video codec, AVIF delivers much higher compression rates than the older image codecs like JPEG and WebP, and is on par with the brand-new JPEG-XL format, which does not work on any browser yet.
To effectively engage with today’s digital audience, websites must be extremely visual. Even though high-quality images and videos play a key role in attracting and retaining visitors, those media assets also add to the page weight, load time, and bandwidth. Unoptimized content can result in performance issues, causing visitors to bounce off.
So, your boss comes to you in a panic: he's just heard about Google's Core Web Vitals initiative and needs you to optimize the company website right now! "No problem," you say, hiding your fear that it's not something that can be done overnight. Just taking the first metric, Largest Contentful Paint (LCP), how can you possibly identify all the large elements - most likely images or video posters - of the many hundreds of pages that make up your site? There are already thousands of high-resolution (read massive) media files stored away, which marketing could use any time. How are you going to make sure they're all compressed to a size small enough to be delivered within the threshold? Not to mention all the new images and videos that will be created over time...
User-generated content (UGC) took off with, first of all, the advent of the internet and, subsequently, social networks. Everyday consumers were given keys to the kingdom, so to speak, so that they, too, could compose and post content, simultaneously engaging with others online. Twitter, Facebook, Instagram, Snapchat, TikTok—the networks through which we can create and publish content have grown exponentially, and brands are becoming aware of the benefits of tapping into the gold mines offered by those networks.