Cloudinary Blog

KartRocket, managing high quality e-commerce sites

KartRocket, managing high quality e-commerce sites
Every once in a while we choose to present a case study of one of our customers and share it with our community. This is a good chance to show the different ways Cloudinary can be integrated, and the various types of customers we have. Today we would like to share a case study of KartRocket
 
 

About KartRocket

KartRocket is a SaaS based e-commerce platform that offers a transparent and complete e-commerce ecosystem that helps SMBs to create their online store in a few steps.
 
KartRocket logoKartRocket offers responsive design templates, marketplace integration, over 15 payment gateway integrations, fully automated shipping and fulfillment, and more than 150 features and apps to support an e-commerce website. Currently, they have more than 2,000 e-commerce stores and 2 million images on their platform.
 
KartRocket illustration
 

Unique Challenge

KartRocket had initially started with storing original and cached (derived) images on their server directly. Very soon they realized that disk space is not scalable across web servers and presents a severe problem at scale. The team then decided to host their images on Amazon S3. While the new solution worked, it created a new problem - one of derived images.
 
For the PHP application to generate 4 or 5 resized versions of an image, it would first need to download the original image to disk, make the resized images, send them back to S3 and then delete the locally created images. Sounds pretty straight forward? At scale, this didn't work well at all. KartRocket immediately realized they needed a more robust solution - and found Cloudinary. 

Not only did Cloudinary help solve the problem of image resizing at scale, it added many benefits as well:
 
  1. Delivered by Akamai, the only CDN in India with around 90 point-of-presence (POP) locations. The nearest competitor is AWS Cloudfront, with only two. You can only imagine the benefit this has had on page load times and end-user experience.
  2. The quality of the images being rendered can now be dynamically controlled, passing a simple parameter "q_x" into the URL, and modifying the rendering quality for small thumbnails, large banner images and main product images. This dynamism has led to crisper and better quality images
 
As Saahil Goel, KartRocket's Co-Founder said: "Being a SaaS platform ourselves, we were initially very hesitant to 'outsource' a key piece of our product - but very quickly realized the obvious benefits. Cloudinary offers superior support and service, Akamai as a CDN and is clearly the most well established in the market."

KartRocket currently host over 2 million images with Cloudinary and "couldn't be happier".
 
KartRocket products
 

Benefits of Cloudinary For KartRocket Clients

Keeping in mind the need and importance of high quality images with faster load time, KartRocket’s clients enjoy Cloudinary’s superior benefits and capabilities, like dynamic image resizing services for free. With Cloudinary, KartRocket's customers experienced a 100x increase in response time for their image loading times
 
We are happy to have KartRocket as our clients, and even happier that we managed to simplify and improve their user experience so dramatically. 
Does your company also have an interesting use case of Cloudinary and would like to be featured? Drop us a line, we would be happy to hear! 
 
 

Recent Blog Posts

10 Website Videos Mistakes and How to Solve Them

It should come as no surprise that video use on the internet is exploding. You can see the dramatic growth of video on the average site in this SpeedCurve blog post.

With the growth in video comes greater bandwidth use, which is not only costly for your IT budget, but for your visitors as well. Beyond the expense, there is the user experience to consider. The heavier the page, the longer it will take to load, and the greater likelihood visitors will abandon your site. Page load speed is also an important factor in SEO ranking, so clearly video is something we need to take seriously and get right. Video is challenging, presenting terms still unfamiliar to developers - like codecs, bitrate and adaptive bitrate streaming. As a result, mistakes are being made in video implementation.

Read more
Android Data Saver: Optimizing Mobile Data Usage with Cloudinary

Over the life of a mobile device, the cost of a cellular data plan often exceeds that of the device itself. To optimize data usage and purge useless data on their mobile devices, users can enable Data Saver from Android 7.0 (API level 24). To do so, users toggle Data Saver in quick settings under the Notification shade or under Settings > Data usage. With Data Saver enabled, apps that aren't whitelisted cannot use cellular data in the background. They are also directed to consume less data while active.

Read more
Introducing the Cloudinary Upload Widget v2

At Cloudinary, we manage the entire pipeline of media assets for thousands of customers of varying sizes from numerous verticals. Cloudinary is an end-to-end solution for all your image and video needs, including upload, storage, administration, manipulation, optimization and dynamic delivery.

Read more
Convert an Image to a 3D Canvas With Cloudinary

Note
This post was cowritten with Daniel Mendoza.
Note
This post was cowritten with Daniel Mendoza.
Note

Famed American poet Henry David Thoreau once said, “This world is but a canvas to our imagination.” And, like your imagination, the transformations you can apply to images with Cloudinary are practically endless. You can even render any flat image to appear three-dimensional and framed on a canvas.

Read more
Mobile Optimization: Optimize Your Mobile-Web User Experience

TL;DR

We live in a visual world, often while on the go, and consumers expect media-rich web content. Accordingly, the loading speed of images and videos is a big factor in user experience. To optimize customer satisfaction with your mobile content, you must focus on the quality, format, and size of your digital assets. With Cloudinary, optimization is simple, not only enhancing your mobile web and app performance, but also upping your SEO game and boosting customer experience.

Read more