Cloudinary Blog

log posts of 'DAM' tag
How a Cloud-native DAM Platform Optimizes Customer Experiences

In today’s digital age, brands rely heavily on rich media to tell stories, foster engagement, and make emotional connections that drive results. Marketers use videos and images, tuned to customers’ interests, to create dynamic visual experiences. Digital campaigns about trips to Florida, for instance, have separate plot lines, depending on audiences’ passions for golf, deep sea fishing, or kid-friendly versus romantic getaways. Marketers expect to detect preferences, produce personalized experiences highlighting different desires, and turn digital prospects into vacationing customers. The ultimate success of a marketing campaign relies on the consistent delivery of these customer experiences, at scale.

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Rise Above the Noise with Dynamic Visual Experiences

The future of marketing depends on dynamic visual experiences. Marketers must connect with customers across multiple channels – the web, mobile, kiosks, email, search, and social as well as print and real time events. They must build brand awareness in increasingly noisy (and competitive) marketplaces. To rise above the noise, marketers must become well-versed in all things rich media -- using images, short and long form videos, and interactive contents in new ways to raise awareness, deliver powerful experiences, and boost engagement.

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Digital Asset Management Platform: Meeting Customer Expectations

Consumers today expect media-rich experiences. No longer a novelty, it’s second nature to swipe through multiple photos on mobile apps, zoom in on product images for a closer look, visualize online travel reviews, socialize cool video clips while browsing, and encounter brand messages when walking into brick-and-mortar stores. These experiences weave together visual cues and clues with relevant content to create meaning and more authentic connections for customers.

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Introducing the Cloudinary Upload Widget v2

At Cloudinary, we manage the entire pipeline of media assets for thousands of customers of varying sizes from numerous verticals. Cloudinary is an end-to-end solution for all your image and video needs, including upload, storage, administration, manipulation, optimization and dynamic delivery.

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Why Visual Storytelling Matters

In my communications role here at Cloudinary, I get to speak to a lot of experts across a variety of subject matter areas, technology and not, about what it takes to connect to today’s consumer. The power of images and other forms of digital content is often at the center of these conversations given our focus at Cloudinary. And as a hobbyist and professional photographer for more than 20 years, I care deeply about images and their role in creating authentic connections and engagement.

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How to Optimize Media in your Salesforce Commerce Cloud Store

As you may have heard, Cloudinary, the end-to-end media management solution, now has a certified cartridge with Salesforce Commerce Cloud (formerly Demandware), one of the industry's most agile and scalable e-commerce platforms. The Cloudinary cartridge enables you to simplify and automate the process of manipulating, optimizing, and delivering images and videos throughout your entire Commerce Cloud store, including product images and videos, category assets, and site catalogs.

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Cloudinary Partners with Salesforce Commerce Cloud

We’re pleased to announce our official partnership and new integration with Salesforce Commerce Cloud, one of industry’s most scalable and trusted platforms for ecommerce websites, enabling many of the world’s biggest brands to provide personalized experiences for shoppers that span web, mobile, social and in-store. What’s more, because Commerce Cloud is integrated with Salesforce CRM, brands can deliver completely unified experiences for customers that extend well beyond commerce to include marketing, customer service and more. We’re excited to bring the power of our award-winning image and video management capabilities to Commerce Cloud brands and their customers.

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CoreMedia Adds Cloudinary to its CoreMedia Studio Platform

Today we’re pleased to announce a new technology partnership with CoreMedia, a leading Content Experience Platform provider. CoreMedia users can now leverage Cloudinary’s web-based digital asset management (DAM) solution to organize, search, manage and optimize their media assets, including images and videos, and to orchestrate, preview and deliver digital experiences consistently and optimized across all channels and browsers. The official press release is available here.

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Complex Networks Case Study

Complex Networks has been using Cloudinary since 2014 to manage and optimize images across seven websites and two mobile apps, making editorial workflow more efficient, improving page performance and load time, and increasing user engagement. Cloudinary was instrumental in enabling Complex Networks to redesign its web properties. Without the flexibility that Cloudinary offers to both creative and development teams, it would not have been possible for Complex Networks to achieve such a fast time to market.

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