Search ranking algorithms utilize various signals to determine how websites rank against each other on the internet either via desktop or mobile searches. One such signal is Site speed. In 2010, Google introduced Site speed as a signal in their search ranking algorithms. However, this only applied to web search ranking. Starting in July 2018, site speed will be a ranking factor of mobile searches. This change is another signal that developers must wake up and focus on improving the performance of their applications, since speed and load time affects a user’s experience of your page.
GDPR is a new regulation that deals with the way individuals' private information is handled. This regulation is going to have a deep effect on the entire internet industry. The fact that GDPR is a European regulation doesn't mean it's relevant only for European organizations. It requires protecting the data of any individual whose data is processed or stored in any way within European boundaries. As the reach of many companies is global, the requirement is actually relevant to a lot of companies worldwide.
There are a lot of cool and useful marketing technology and tools available today. As a part of the marketing team at Cloudinary, we must identify and recommend the solutions that will scale and optimize our ability to reach, and effectively engage with, our prospects. One of the most critical tools, perhaps, is a digital asset management (DAM) solution, which I discussed in an earlier article here.
Great content is hard to come by. You can invest a lot of time and effort in building a great media library, but if content managers and editors can't quickly find what they need at the right time, it's almost useless (and frustrating). Good search capabilities allow you to provide them with a better experience: present relevant content or a well-organized catalog by a variety of criteria such as tags, folders, size, resolution, aspect ratio, faces, colors and many more.
Because images dominate page weight, methodical image optimization can have a significant effect on conversions and user experience. And the performance tools you choose to use can have a powerful impact on how websites are built and maintained. One such popular open source tool is WebPagetest. It is designed to measure and analyze webpage performance, which is why Cloudinary chose to partner with our friends over there to launch Website Speed Test.
Everyone is a content producer today - from the largest publishing house and entertainment studio, down to the smallest eCommerce store, corporate website or personal blog.
If content is the lifeblood of your website or application, images and videos form the heart that makes it tick and creates an emotional connection with the audience. But, using images and videos to make the content visually engaging and meet your conversion goals, you face a new challenge: managing your digital assets. Because the images and videos are created by different teams for different channels - such as website, social media, eCommerce store, blogs, partners and digital agencies to name a few - chaos can ensue.