Cloudinary Blog

Blog posts of 'Digital-Asset-Management' tag
Taking a Collaborative Approach to DAM: The Importance of Marketing and IT Synergy

There are a lot of cool and useful marketing technology and tools available today. As a part of the marketing team at Cloudinary, we must identify and recommend the solutions that will scale and optimize our ability to reach, and effectively engage with, our prospects. One of the most critical tools, perhaps, is a digital asset management (DAM) solution, which I discussed in an earlier article here.

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Find images & videos with a robust new search engine

Great content is hard to come by. You can invest a lot of time and effort in building a great media library, but if content managers and editors can't quickly find what they need at the right time, it's almost useless (and frustrating). Good search capabilities allow you to provide them with a better experience: present relevant content or a well-organized catalog by a variety of criteria such as tags, folders, size, resolution, aspect ratio, faces, colors and many more.

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Don’t let your digital assets become a liability!

Everyone is a content producer today - from the largest publishing house and entertainment studio, down to the smallest ecommerce store, corporate website or personal blog.

If content is the lifeblood of your website or application, images and videos form the heart that makes it tick and creates an emotional connection with the audience. But, using images and videos to make the content visually engaging and meet your conversion goals, you face a new challenge: managing your digital assets. Because the images and videos are created by different teams for different channels - such as website, social media, ecommerce store, blogs, partners and digital agencies to name a few - chaos can ensue.

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Improve user experience with responsive websites and applications
This article originally appeared on Inc. Magazine and is reprinted with permission.

Back in the day, responsive website design wasn't the business imperative that it is now. In fact, just having a functioning website was all that it took to set you apart, and if it had images that loaded correctly within a few minutes, then that was a nice bonus. Needless to say, but I'll say it anyway, those days are long gone.
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