Recently, Cloudinary’s Digital Asset Management (DAM) solution was named a leader of the top 15 global vendors in the DAM Vendor Selection Matrix™ produced by Research in Action GmbH, excelling in strategy, execution, price versus value, and breadth. The matrix also awarded Cloudinary an outstanding recommendation index of 98%.
Headless is not a buzzword anymore. In fact, the concept of headless architecture is gaining momentum due to the flexibility it offers for composing new experiences and for tackling the undue complexity of an ever-evolving technology stack. That’s because while the evolution of the martech landscape has enabled disruptive, digital innovations, the approach of buying point solutions for solving specific challenges can expose companies to the complicated nature of new technologies, systems, and platforms.
Every year in early February, after closing our fiscal year, we discuss the year that was during our monthly All Hands meeting. This year we reflected on a year unlike any other.
It was a year in which the unimaginable became our shared reality. Together, as a global collective, with our families, customers and partners, we Zoomed and pushed and pulled together in ways we had not had to do before.
As online interactions multiply exponentially, visual media has become the most significant venue for delivering the benefits of what used to be in-person contacts. With this in mind, companies have completely shifted their digital strategies for consumer experiences, taking a media-first approach in how they interact and engage.
While COVID has affected most businesses, it has been particularly hard on those that sell products for the physical ‘brick and mortar’ world. One company that literally fits that bill is our Australian customer James Hardie, the largest global manufacturer of fibre cement products used in both domestic and commercial construction. These are materials that its buyers ideally want to see up close, in detail. When customers have questions, they expect personal service.
How many vendor solutions do you rely on for a superior user experience for your e-commerce site? How many tools do you use to manage the site? What services are used to manage media files, email marketing, digital ads, customer service, text messages, and the search feature?
Nonetheless, even if your company has not defined a strategy for a headless architecture—and regardless of whether you plan to use it or not—it pays to familiarize yourself with this highly valuable but somewhat complex approach.
After focusing on the business-to-business market for more than 100 years, Babolat embarked on a move to a direct-to-consumer model that integrated e-commerce functionalities. As it began planning a website redesign to support online sales, the team realized that it needed a robust digital asset management (DAM) solution as the foundation of its digital transformation.
Think about the last time you bought something online—and about the last time you did that but what you purchased wasn’t something you were after when you opened your browser. What captured your attention in the search results, the assortment page, or the product page that convinced you to make the purchase?
WingTai Asia, a subsidiary of Wing Tai Holdings Limited, is an investment holding company that focuses on property investment and development, lifestyle retail, and hospitality management in key Asian markets. The company is a licensed distributor or sole license distributor for many brands, including Adidas, Cath Kidson, TopShop and UNIQLO, and operates brick and mortar shops to sell these goods throughout Singapore and Malaysia.