As a 20-year online leader in travel and leisure retail, Europe-based public company lastminute.com along with its 1,200 employees are committed to enriching the lives of vacationers through comprehensive and enticing products and services. Beyond flight deals and tours, it's the images and videos, whether of that luxury villa in Greece, romantic Parisian street, or exotic stroll through the Marrakech markets, that attract audiences and boost bookings.
Most might know Bloomsbury Publishing as the publisher of the Harry Potter series. What you might not know is that the publishing house also has a vibrant academic division that offers digital reproductions of encyclopedias, manuscripts and museum collections for use by university libraries and researchers. Seeking a way to manipulate and serve high-resolution images, combined with security that prevented anyone other than library patrons and paid users to access the content, Bloomsbury discovered Cloudinary’s digital asset management (DAM) solution.
If you've been working at home with young kids around during these “corona days”, you might have intuitively expected the last word of the title above to be "Toys" or "Candy" 😜. However, if you're a member of a creative team for a web site or software application, then you know how essential it is to have simple ways to share and collaborate on pre-production media assets.
In my last post, we spoke about Advanced Search and Discovery. Even though data can be recognizable and descriptive, what counts is that we make good use of them for tracking and analysis. Therefore, metadata, which are data that summarize and describe other data, can be extremely helpful.
In my last post, we spoke about Access Control. With Cloudinary’s digital asset management (DAM) solution, you can, with just a few keystrokes from your Cloudinary dashboard, perform advanced search on the media assets (images and videos) you’ve uploaded to the Media Library and retrieve the ones you desire. This article shows you how.
Of late, we’ve seen an increasing number of Cloudinary customers on Shopify and Shopify Plus. Since we first wrote about using Cloudinary with Shopify a while ago, both Shopify and Cloudinary have evolved to better support customers through advancements in our platforms. This post highlights three important areas in which you can integrate Cloudinary’s latest technology and tools with Shopify to accomplish the following tasks:
From the news we read to the e-commerce sites we shop, we better connect with experiences that are rich in visuals. The creation, delivery and consumption of visual media has skyrocketed in recent years, and as a result companies and their digital libraries are exploding with assets. Determining the most efficient way to manage these assets -- and extending their value beyond web and marketing teams -- has become a mission-critical exercise for most organizations.
Companies across all industries rely on images to tell stories, connect with audiences and sell products. In many ways, it’s never been easier to connect directly with consumers. On the other hand, more content, channels and devices creates a complex web of new hurdles and headaches. Brands are under intense pressure to not just deliver compelling visual stories and immersive and personalized experiences, but to do so at lightning speed and volumes that just a few years ago would have been impossible. Marketers understand that visual content boosts engagement and sales. The question is how can I produce more visual-rich content faster and everywhere my audiences are engaging.