Cloudinary Blog

log posts of 'Digital-Asset-Management' tag
Get More from Your Media with New Magento Extension

Having an eCommerce platform that both provides a seamless and satisfactory shopping experience, while also serving as a powerful back-office system is crucial to business success today.

As a leading eCommerce platform, Magento offers numerous essential features. Additionally, you can leverage its extensions, such as those for dedicated payments and advanced media management, for other purposes. Cloudinary, long a popular Magento extension, just released a new version with the following powerful features:

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Dynamic Digital Asset Management

The explosion of rich media and the importance of that media to customer engagement is undeniable. Businesses that take advantage of this trend and try to solve some of the typical asset management pain points often end up using multiple point solutions. While these solutions might solve some problems in the short term, they ultimately lead to content and functional silos, inefficient workflows, and scale limitations.

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Asset Collaboration be DAM'd: A Cross-Organizational Solution

If you are in a marketing or creative team at a large organization, you understand how complicated cross-team collaboration can be. Managing the entire workflow from creation until a developer delivers a new asset in your website or app (in its many variations for all devices, screen sizes, browsers, resolutions...) can be mind boggling.

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StubHub Finds Ticket to Effective Digital Asset Management with Cloudinary

As StubHub evolved from a lightweight website to one that was rich with images, videos and custom views from seat locations at event venues around the world, it sought a way to streamline image management. The company implemented Cloudinary, which enabled it to significantly reduce the time required to manually edit images, while ensuring that the key focal points of each image were viewable in more than 30 viewports across a multitude of devices. Cloudinary’s digital asset management capabilities also have helped StubHub better protect its content, creating a single repository that ensures developers and designers have access to only the most current images and understand the associated brand guidelines.

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How a Cloud-native DAM Platform Optimizes Customer Experiences

In today’s digital age, brands rely heavily on rich media to tell stories, foster engagement, and make emotional connections that drive results. Marketers use videos and images, tuned to customers’ interests, to create dynamic visual experiences. Digital campaigns about trips to Florida, for instance, have separate plot lines, depending on audiences’ passions for golf, deep sea fishing, or kid-friendly versus romantic getaways. Marketers expect to detect preferences, produce personalized experiences highlighting different desires, and turn digital prospects into vacationing customers. The ultimate success of a marketing campaign relies on the consistent delivery of these customer experiences, at scale.

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Rise Above the Noise with Dynamic Visual Experiences

The future of marketing depends on dynamic visual experiences. Marketers must connect with customers across multiple channels – the web, mobile, kiosks, email, search, and social as well as print and real time events. They must build brand awareness in increasingly noisy (and competitive) marketplaces. To rise above the noise, marketers must become well-versed in all things rich media -- using images, short and long form videos, and interactive contents in new ways to raise awareness, deliver powerful experiences, and boost engagement.

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Digital Asset Management Platform: Meeting Customer Expectations

Consumers today expect media-rich experiences. No longer a novelty, it’s second nature to swipe through multiple photos on mobile apps, zoom in on product images for a closer look, visualize online travel reviews, socialize cool video clips while browsing, and encounter brand messages when walking into brick-and-mortar stores. These experiences weave together visual cues and clues with relevant content to create meaning and more authentic connections for customers.

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