On June 13-14, O'Reilly held its annual Fluent + Velocity conference in San Jose and it was great! Cloudinary set up a pretty incredible booth and brought in a professional photographer to take headshots of the attendees who stopped by. Once a photo was snapped, the raw camera file was immediately uploaded to our media library and transformed into something that can be posted right away on LinkedIn.
We all know that images attract interest and increase engagement, but with the huge overload of images out there, we sometimes need to get creative to stand out in the crowd. Your users who upload photos to your site or app may also be looking for those same creative opportunities. A quick look at the most popular social media apps and their continually increasing toolbox of special photo effects shows the increasing trend in popularity and demand for these fun ways of expressing one’s identity.
A few years ago, post-processing a digital image generally required a high level of skill and expensive software such as PhotoShop. But in recent years, popular photo sharing apps such as Instagram, Flickr, and Snapchat started offering built-in filters. Professionals take advantage of filters to make subtle corrections or adjustments. Casual users often apply more prominent filters that add their own unique touch or just make their images more fun.