With Cascading Style Sheets (CSS), you can change the size and aspect ratio of images and backgrounds. Three resizing options are available: absolute resizing, retention of the aspect ratio, and relative resizing. You can also scale and fill backgrounds. However, those are all manual chores that take time, skill, and effort.
In December 2019, Cloudinary launched its customer education platform, the Cloudinary Academy, replete with courses taught by the company’s experts on developer-oriented products and digital asset management (DAM) solution. The courses comprise interactive lessons and hands-on assignments, a proven way of familiarizing the audience with the course material and illustrating it with live examples.
Laravel, currently the most popular PHP framework, offers databases an efficient, well-written Active Record implementation, called the Eloquent Object-Relational Mapper (ORM). Specifically, Eloquent maps a database table to an Eloquent model along with fluent methods and expressions for querying and modifying the database’s records.
Since performance is by and large the holy grail of software development, tools abound for building fast software, notably those for optimizing online media, most of which are images and videos. Optimization in this context means downsizing the media files but maintaining a satisfactory level of visual quality for delivery. The smaller those files are, the faster your website loads.
You likely find yourself continually editing images for enhancement by eliminating flaws and tweaking the overall presentation, typically with software tools. Examples of basic editing are straightening, cleaning, and cropping images, as well as adjusting the contrast, exposure, and white balance. With advanced software like Cloudinary, you can automate not only editing tasks, such as quality adjustment and encoding, but also delivery.
User-generated content (UGC) can take many forms, the two main ones being images and videos. Part 1 of this series explains the basics of UGC and its benefits to e-commerce. Here in part 2, we’ll show you how to take advantage of UGC images in e-commerce and to upload, transform, and deliver them fast and seamlessly with Cloudinary.
These days, e-commerce websites are trending clean and sleek, almost always spotlighting high-quality product photos with a flat-white, solid-color, or transparent background. Many practical and well-validated reasons support this choice, making it clear that this is no passing fad. This graphic illustrates a few of them: