Among the image formats available today, Graphics Interchange Format (GIF) works for both static and animated images. A popular use of GIF images—commonly called GIFs—is to repeatedly loop motions, which you cannot in real life. Many people have turned themselves into online celebrities through effective application of GIFs.
Doug Sillars, a digital nomad and a freelance mobile-performance expert, answers questions about video streaming and delivery, website optimization, and more.
Doug Sillars, a freelance mobile-performance expert and developer advocate, is a Google Developer Expert and the author of O’Reilly’s High Performance Android Apps. Given his extensive travels across the globe—from the UK to Siberia—with his wife, kids, and 11-year-old dog, Max, he has been referred to as a “digital nomad.” So far in 2018, Doug has spoken at more than 75 meetups and conferences!
Cloudinary is a powerful media management solution for email marketing campaigns of any size. With features such as advanced image optimization and on-the-fly image transformation, backed by a global CDN, Cloudinary provides the base for a seamless user experience in your email campaigns leading to increased conversion and performance.
In part one (One pixel is worth three thousand words) of this turned-to-be-two-part blog post, I discussed one-pixel images and how well different image formats “compress” these images. I was surprised how much there is to be said about the matter. This was supposed to be a short blog post, describing one-pixel images and how they compress, and instead it became a glorious monster (and also a two part blog post…).
A couple of months ago while taking a break from implementing cool new features like q_auto and g_auto, I was joking in our team chat about how well various image formats “compress” one-pixel images. In response, Orly — who runs the blog — asked me if I’d write a post about single-pixel images. I said: "Sure, why not. But it will be a very short blog post. After all, there’s not much you can say about a single pixel."
Even though animated GIFs are gaining popularity, their file size is usually large, causing slow loading and incurring high bandwidth costs. Besides, the GIF format is old and not optimized for modern video clips. The developer’s job of effecting fast loading of animated GIFs and delivering optimized images is complex and time-consuming.