Video is an increasingly important component for websites - whether it’s to inform visitors, enhance user experience or support sales and marketing efforts. But delivering high-quality video at large scale can be quite a challenge. You need to consider encoding, format, bandwidth usage, delivery and the devices on which visitors may be watching the video, to name just a few concerns.
You know that moment when you click a video link on your phone while on your way to grab a coffee from the office kitchen, but then you get that annoying buffering icon, and just give up? That video might have been interesting, maybe even valuable, but it’s just not worth your time.