Cloudinary offers a wide variety of transformations that enable you to to manipulate images on the fly by using dynamic URLs. Web and mobile developers use these transformations on their images to achieve everything from optimization and responsive delivery to a variety of image improvement manipulations, with a huge collection of cool effects to choose between. One of the more robust transformations applies another image as a displacement map to manipulate your base image in a variety of ways. The displacement mapping algorithm evaluates every pixel in the image map and then displaces the pixels in the base image based on the intensity of the corresponding image map pixels.
Cloudinary offers a wide array of image manipulations and effects to apply to images as part of our image-processing pipeline, helping to ensure that your images fit the graphic design of your website or mobile application. Cloudinary is an open platform, and you can use our APIs, Widgets and UI to build the media management flow that matches your needs.
Complex Networks has been using Cloudinary since 2014 to manage and optimize images across seven websites and two mobile apps, making editorial workflow more efficient, improving page performance and load time, and increasing user engagement. Cloudinary was instrumental in enabling Complex Networks to redesign its web properties. Without the flexibility that Cloudinary offers to both creative and development teams, it would not have been possible for Complex Networks to achieve such a fast time to market.
For our first in a series of Q&A posts with our ImageCon 2018 speakers, we spoke with Ryan Cooke, a Software Engineer and Android Developer at Pinterest, a site that serves up billions of images everyday. In the following post he discusses why improving mobile images was important for improving the user experience and offers advice on building a mobile-first site.
From time immemorial, information and communication has been critical to society. Over time, the means and methods of communicating has evolved considerably, starting with storytelling amongst the early men to print in the 1600s.
tl;dr
Cloudinary is a powerful media management solution for email marketing campaigns of any size. With features such as advanced image optimization and on-the-fly image transformation, backed by a global CDN, Cloudinary provides the base for a seamless user experience in your email campaigns leading to increased conversion and performance.
Images need to be transformed to optimal formats, resized and cropped for various aspect ratios, especially if you have a responsive site. In addition, you may want to apply special effects and overlays. Videos, too, need to be optimized for web delivery, transcoded to support different resolution options and streamed using adaptive streaming, as well as making other modifications. Then, when your media files are stored on the cloud, you’ll want fast delivery via content deliver networks (CDNs) to ensure a great user experience.
Image URLs tend to appear as a long list of random characters that are not intended for viewers and are not very useful to search engines. Concise and meaningful image file names are better for search engines to extract information about an image, therefore supporting your site's SEO ranking.