Cloudinary Blog

Blog posts of 'Image-management' tag
How you can now create content in unique ways for each web visitor
In economics, there is a concept referred to as “The Laffer Curve,” which illustrates how increases in government tax rates beyond a certain level will ultimately decrease tax revenue.  It is often visualized with the following graph:


 

Beyond tax rate t*, tax revenues actually decrease because economic activity is stifled as a result of excessive tax burdens. You may wonder why we are discussing mundane economic principles, but there is a very good reason: Your website/app follows a similar curve with regard to revenue and media performance.


Consider how this concept applies to your website. You have to compress your images so your site loads as fast as possible, but you don’t want to compress them too much and suffer the consequences of poor image quality. In most cases, we have to guess what our optimal tax rate (bandwidth) is to maximize revenue. If we compress our images too much, visual quality becomes poor and our website/app becomes laughable from the user perspective. Because of this, I call the web performance version of the Laffer Curve “The Laughable Curve” and it looks like this:
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What to consider when developing media rich websites and apps
Websites have evolved greatly over the past few years. Once text-heavy websites have become more eye-catching with prominent images and video. But the addition of richer media isn’t the only change impacting websites. Consumer behavior also factors into this evolution, as web access has moved from the desktop realm to a variety of different devices – smartphones, tablets, laptops, smartwatches and TVs – with different dimensions and resolutions. And consumers want to be able to access web content anytime and from any location.
 
To ensure that website performance is optimized, bandwidth usage is minimized and users have a top-notch experience, we will need to address many challenges.

High resolution images and videos

If a picture is worth 1,000 words, it’s no surprise that website owners are using images and videos as powerful tools on their websites to engage visitors. High-resolution images look best, but these files are so big that they cause websites to load slowly and use excessive bandwidth. These problems frustrate visitors, and potentially decrease their incentive to  engage further on the website.
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New interactive web development demo with code samples
Developing a great website and maintaining it can be a challenging and time-consuming task, even for the most talented developer. You need to meet graphic design requirements for any device according to the latest design trends, and constantly find ways to optimize your website performance, for any browser. 
We can save you a lot of time and effort. Cloudinary takes care of the entire image management pipeline: image upload, a rich set of manipulation and optimization capabilities, cloud storage, administration and super-fast CDN delivery. 
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Optimize your website and app for maximum user engagement
Patience is not a virtue for website visitors and online shoppers. Every fraction of a second counts when it comes to keeping – or losing – a visitor to your website.  
 
Loading time is a major contributing factor to page abandonment, according to an infographic on the Kissmetrics blog using statistics from Akamai and Gomez. Because the average web visitor has no patience for a page that takes too long to load, abandonment increases as a percentage with every second of load time. Nearly 40 percent of users will abandon a page after 3 seconds, the blog noted. Mobile Internet users probably experience the most frustration with this issue –  73 percent noted that they’ve encountered a website that was too slow to load. 
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Improve your site with content personalization & A/B testing

Personalization of web content is becoming increasingly important for businesses to gain – and maintain – their competitive advantage. Web personalization is key to increasing conversion rates and return rates, as well as boosting retention, time-on-site, and page views, according to a December 2015 VentureBeat study, which noted that 87 percent of companies have seen a lift of at least 5 percent in their most important metrics as a result of personalization. 
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Dynamic ZIP files generation with a single line of code

As a developer, you want to allow your users to download multiple files in a single click. An easy way to download multiple files and share them is to generate a ZIP file. When images are involved, you may also want to normalize the original images before including them in the ZIP file, by scaling them down to the same maximum resolution or converting them to the same format.

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Different methods to deliver your images via HTTPS

Are you delivering your site via HTTPS or considering it? You're not alone - in 2015 the number of sites running on HTTPS almost doubled. Both consumers and web developers are now much more aware of the value of the humble green lock displayed in the address bar. The benefits of using HTTPS extend beyond the customer’s safety, to SEO boosts, and advanced functionalities that are only available when delivering via HTTPS, such as HTTP/2 and WebRTC.

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Build A/B Testing & Personalization creative on the fly

Content Optimization and Personalization programs can deliver tremendous ROI to an organization but tend to be very resource intensive, requiring developers to build the code for alternate experiences and creative folks to generate the content. Many of the content optimization/personalization tools out there today (Maxymiser, Optimizely, Adobe Target, Ensighten etc.) have created WYSIWYG (What You See Is What You Get) editors to help relieve the code/development bottleneck but the creative bottleneck stubbornly remains.

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Control the zoom level with automatic image cropping

Many websites now offer their users the ability to upload images and profile pictures, making it a challenge for web designers to maintain a certain graphic design and style when subsequently displaying these images. The profile pictures may need to be smartly cropped to focus on the faces, with some sites that prefer close-ups of faces and others that prefer including more background when displaying images of people.

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