Approximately 62 percent of today’s online content is made up of images, optimizing which is a must to speed up loading of media-rich websites. A fast-loading site makes your visitors happy, which as a rule leads to higher conversion rates.
The Hub is decentralizing the creative process through its two-sided online marketplace that changes the way brands hire creators. The old model of committing all creative resources to one agency of record has proven time-consuming and expensive. Additionally, brands are limited to content that is only as good as the handful of people on that agency’s team.
Image optimization, which results in the smallest possible file size but no loss in visual quality, is a mandatory step before delivery. That way, you save bytes and improve website performance because the smaller the image files, the faster the browser can download and render them on viewers’ screens.
Most might know Bloomsbury Publishing as the publisher of the Harry Potter series. What you might not know is that the publishing house also has a vibrant academic division that offers digital reproductions of encyclopedias, manuscripts and museum collections for use by university libraries and researchers. Seeking a way to manipulate and serve high-resolution images, combined with security that prevented anyone other than library patrons and paid users to access the content, Bloomsbury discovered Cloudinary’s digital asset management (DAM) solution.
Following Naveen's post on integrating Cloudinary into your Shopify store, here are all the technical details you need to:
Note that the above tasks are just the starting points for making Cloudinary DAM work with Shopify through APIs and showcasing the benefits, not an official procedure for integrating Cloudinary with Shopify. Feel free to expand on these tasks to create your own solutions.
Reformation is a Los Angeles-based fashion brand that designs and sells sustainable, eco-friendly women's apparel and accessories in a small fraction of the time that more traditional fashion houses take. And while the company runs several brick-and-mortar stores across the United States, its business is conducted mostly online, with over half of its visitors accessing its content on mobile. A major challenge Reformation faced was how to display images and videos optimally for every user and device. Enter Cloudinary.
Part of what draws us to retail stores is their ability to connect to our senses: sight, touch, hearing, and smell. Connections that extend beyond products include decor and store employees. When transforming the experience into online shopping, these natural senses are substituted with a sense of the virtual experience.