Reformation is a Los Angeles-based fashion brand that designs and sells sustainable, eco-friendly women's apparel and accessories in a small fraction of the time that more traditional fashion houses take. And while the company runs several brick-and-mortar stores across the United States, its business is conducted mostly online, with over half of its visitors accessing its content on mobile. A major challenge Reformation faced was how to display images and videos optimally for every user and device. Enter Cloudinary.
Part of what draws us to retail stores is their ability to connect to our senses: sight, touch, hearing, and smell. Connections that extend beyond products include decor and store employees. When transforming the experience into online shopping, these natural senses are substituted with a sense of the virtual experience.
WordPress powers 34% of the internet and represents 60% of all CMS-built sites. From small blogs to large enterprise websites, WordPress is a popular choice for publishers and companies of all kinds. Media management within WordPress is an important component and one that, when done right, can significantly boost user engagement and overall site performance.
Providing an exceptional shopping experience to sports and fitness enthusiasts in Spain and throughout Europe is the primary goal of Deporvillage, a top online sports retailer. Offering more than 60,000 premium-brand products, Deporvillage is expanding in Europe and plans to grow globally. With monthly unique page views totaling 30 million on its site, which features over 8,000 images of seasonal products, the company faced a formidable challenge early on to render the site responsive on all devices at all times.
When was the last time you bought a product without looking at its images or videos? The chance of customers buying a product increases by an order of magnitude when you effectively showcase your brand and products with images and videos. And when you have customers interacting with your brand across different channels and devices, you must meet them everywhere as they go from discovery to purchase.
Daily is an open-source browser-extension that delivers curated software development-related news (dev news for short) to your new tab. Around the clock, we gather and rank articles from 200-plus unique sources, keeping developers in the loop with relevant news in their field. All told, we serve content to over 35,000 developers worldwide.
You only have to be a consumer to know that digital has dramatically transformed the consumer buyer journey. It stopped being linear and location-based a long time ago. So what can retailers do to deliver the kinds of digital experiences that today’s consumers have come to expect?
Happy New Year, folks!
As a relentless technology advocate and a developer who’s worked on media transformation for numerous projects over the years, I decided in late 2019 to go on a 25-day journey of sharing my learnings on Twitter. The aim was to show my audience the options available for them to do magic with any type of media file and spark ideas that would take maximum advantage of those techniques in their future projects.
Wouldn’t it be cool to have the powers of Gatsby rendering performant pages and serving optimized and transformed media files from Cloudinary on the same site? That’s now a reality: I’m excited to introduce two Gatsby plugins on Cloudinary: Gatsby-Source-Cloudinary and Gatsby-Transformer-Cloudinary.