Cloudinary Blog

Blog posts of 'Image Optimization' tag - Page 3
Ten Website-Image-Related Mistakes and Their Solutions
Images take up over 60% of modern websites’ total bandwidth. In the case of cutting-edge, image-rich designs, such as those for social media like Pinterest, that number is, remarkably, over 85%.
 
Bandwidth is a costly commodity that gobbles up most of the IT budget of high-traffic sites, easily surpassing hosting and storage costs. In addition, because the sheer volume of traffic takes time to consume, your visitors often spend a lot of time waiting for images to load. 
 
Given the astronomical IT outlay, visitor abandonment due to lengthy load times, and the subsequent reduction in conversion rate and revenue, do make it a high priority to optimize your websites images and speed up their delivery.
 
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Reformation Designs Engaging Shopping Experiences With Cloudinary

Reformation is a Los Angeles-based fashion brand that designs and sells sustainable, eco-friendly women's apparel and accessories in a small fraction of the time that more traditional fashion houses take. And while the company runs several brick-and-mortar stores across the United States, its business is conducted mostly online, with over half of its visitors accessing its content on mobile. A major challenge Reformation faced was how to display images and videos optimally for every user and device. Enter Cloudinary.

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Designing Product Pages That Turn Visitors Into Customers

Part of what draws us to retail stores is their ability to connect to our senses: sight, touch, hearing, and smell. Connections that extend beyond products include decor and store employees. When transforming the experience into online shopping, these natural senses are substituted with a sense of the virtual experience.

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 Deporvillage Reaches Peak Performance With Cloudinary

Providing an exceptional shopping experience to sports and fitness enthusiasts in Spain and throughout Europe is the primary goal of Deporvillage, a top online sports retailer. Offering more than 60,000 premium-brand products, Deporvillage is expanding in Europe and plans to grow globally. With monthly unique page views totaling 30 million on its site, which features over 8,000 images of seasonal products, the company faced a formidable challenge early on to render the site responsive on all devices at all times.

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Magento partnership for delivering visual shopping experiences

When was the last time you bought a product without looking at its images or videos? The chance of customers buying a product increases by an order of magnitude when you effectively showcase your brand and products with images and videos. And when you have customers interacting with your brand across different channels and devices, you must meet them everywhere as they go from discovery to purchase.

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Insight on Digital Retail Transformation

You only have to be a consumer to know that digital has dramatically transformed the consumer buyer journey. It stopped being linear and location-based a long time ago. So what can retailers do to deliver the kinds of digital experiences that today’s consumers have come to expect?

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#25DaysOfMediaMagic- Takeaways

Happy New Year, folks!

As a relentless technology advocate and a developer who’s worked on media transformation for numerous projects over the years, I decided in late 2019 to go on a 25-day journey of sharing my learnings on Twitter. The aim was to show my audience the options available for them to do magic with any type of media file and spark ideas that would take maximum advantage of those techniques in their future projects.

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