Cloudinary Blog

Blog posts of 'Image Optimization' tag
How to scale your content personalization & A/B testing
Robert Mosely is Cloudinary’s Senior Solutions Engineer, a technology and use-case expert with over a decade of experience in analytics, optimization, and personalization. Here he writes about his experience and reflections from the field. 
 
The concept of Content Personalization is to show a customized message to the right person with the hypothesis that this will lead to higher revenue/engagement/[Insert KPI here].  The idea is solid and has been proven out at small scale but very few, if any, organizations are successfully executing.  As marketers, we've bought the DMPs, CRMs, A/B Testing Tools, and Marketing Automation platforms so why can't we fully execute?  The primary reason is because it's really hard to execute many worthwhile tests/campaigns in parallel and even harder to maintain all of your test winners going forward.
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Magento with enhanced media and image optimization

Over the past few months Inviqa have been working to build an official plugin to simplify the process of adding Cloudinary to the 100,000s of Magento sites around the world. Inviqa is one of Magento’s largest partners in Europe and has been working with customers to integrate Cloudinary and ensure that the plugin can cater to a Magento store’s needs.

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Most common image handline mistakes of web developers

As the number of images and videos on a website continue to grow, slower load times and thus a negative user experience are both growing concerns for any company.  An article this summer in The Fiscal Times, citing Internet data measurement company HTTP Archive, noted that the average website is now 2.1 MB in size, compared to 1.5 MB two years ago. And one of the biggest reasons for this growth is the addition of content such as videos and engaging images designed to drive more traffic to the site.  

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5 ways to optimize images for effective social sharing

As a website/app developer or owner, you’ve undoubtedly experienced your fair share of glitches and mishaps when it comes to users or site visitors sharing your content. Many outlets such as news and media sites, social networks, or e-commerce sites include the option to "like" or "share" content such as blog posts or images. Once shared, the social network site displays a snippet of the shared content alongside a featured image. This way, your site content gets maximum exposure in social networks and attracts additional visitors.

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How to optimize animated GIFs with lossy compression

Animated GIFs keep getting more and more popular, but they are generally very big images with slow loading times and high bandwidth costs, while the format itself is quite old and not optimized for modern video clips. As developers, you need to allow users to upload their animated GIF files, but you also need to deliver optimized images, which can be a complex, time consuming process.

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Animated GIF? Convert to WebM or MP4 | Cloudinary Blog

Short animated GIF-based video sequences seem to be spreading like wildfire around the web.

Media and news sites display short video segments, social apps allow their users to share animated GIFs with their friends, and while the dated animated GIF format is very useful for this purpose, it has one significant disadvantage - its huge file size.

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