Cloudinary Blog

Blog posts of 'Image Optimization' tag - Page 4
The Hub Helps Creative Talent Win Brand Work with Cloudinary

The Hub is decentralizing the creative process through its two-sided online marketplace that changes the way brands hire creators. The old model of committing all creative resources to one agency of record has proven time-consuming and expensive. Additionally, brands are limited to content that is only as good as the handful of people on that agency’s team.

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Good Reads Meet Visual Tools at Bloomsbury

Most might know Bloomsbury Publishing as the publisher of the Harry Potter series. What you might not know is that the publishing house also has a vibrant academic division that offers digital reproductions of encyclopedias, manuscripts and museum collections for use by university libraries and researchers. Seeking a way to manipulate and serve high-resolution images, combined with security that prevented anyone other than library patrons and paid users to access the content, Bloomsbury discovered Cloudinary’s digital asset management (DAM) solution.

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Ten Website-Image-Related Mistakes and Their Solutions
Images take up over 60% of modern websites’ total bandwidth. In the case of cutting-edge, image-rich designs, such as those for social media like Pinterest, that number is, remarkably, over 85%.
 
Bandwidth is a costly commodity that gobbles up most of the IT budget of high-traffic sites, easily surpassing hosting and storage costs. In addition, because the sheer volume of traffic takes time to consume, your visitors often spend a lot of time waiting for images to load. 
 
Given the astronomical IT outlay, visitor abandonment due to lengthy load times, and the subsequent reduction in conversion rate and revenue, do make it a high priority to optimize your websites images and speed up their delivery.
 
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Reformation Designs Engaging Shopping Experiences With Cloudinary

Reformation is a Los Angeles-based fashion brand that designs and sells sustainable, eco-friendly women's apparel and accessories in a small fraction of the time that more traditional fashion houses take. And while the company runs several brick-and-mortar stores across the United States, its business is conducted mostly online, with over half of its visitors accessing its content on mobile. A major challenge Reformation faced was how to display images and videos optimally for every user and device. Enter Cloudinary.

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Designing Product Pages That Turn Visitors Into Customers

Part of what draws us to retail stores is their ability to connect to our senses: sight, touch, hearing, and smell. Connections that extend beyond products include decor and store employees. When transforming the experience into online shopping, these natural senses are substituted with a sense of the virtual experience.

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