When creating a website that allows campers to discover great destinations, Hipcamp put a strong emphasis on featuring high-quality images that showcased the list of beautiful locations, regardless of whether users accessed the site on a desktop, tablet, or phone. Since 2015, Hipcamp has relied on Cloudinary’s image management solution to automate cropping and image optimization, enabling instant public delivery of photos, automatic tagging based on content recognition, and faster loading of webpages. In addition, Hipcamp was able to maintain the high standards it holds for the look and feel of its website.
Doug Sillars, a digital nomad and a freelance mobile-performance expert, answers questions about video streaming and delivery, website optimization, and more.
Doug Sillars, a freelance mobile-performance expert and developer advocate, is a Google Developer Expert and the author of O’Reilly’s High Performance Android Apps. Given his extensive travels across the globe—from the UK to Siberia—with his wife, kids, and 11-year-old dog, Max, he has been referred to as a “digital nomad.” So far in 2018, Doug has spoken at more than 75 meetups and conferences!
Over the life of a mobile device, the cost of a cellular data plan often exceeds that of the device itself. To optimize data usage and purge useless data on their mobile devices, users can enable Data Saver from Android 7.0 (API level 24). To do so, users toggle Data Saver in quick settings under the Notification shade or under Settings > Data usage. With Data Saver enabled, apps that aren't whitelisted cannot use cellular data in the background. They are also directed to consume less data while active.
We live in a visual world, often while on the go, and consumers expect media-rich web content. Accordingly, the loading speed of images and videos is a big factor in user experience. To optimize customer satisfaction with mobile content, you must focus on the quality, format, and size of your digital assets. With Cloudinary, optimization is simple, not only enhancing your mobile web and app performance but also upping your SEO game and boosting customer satisfaction.
Complex Networks has been using Cloudinary since 2014 to manage and optimize images across seven websites and two mobile apps, making editorial workflow more efficient, improving page performance and load time, and increasing user engagement. Cloudinary was instrumental in enabling Complex Networks to redesign its web properties. Without the flexibility that Cloudinary offers to both creative and development teams, it would not have been possible for Complex Networks to achieve such a fast time to market.
If you're like most consumers today, you engage more with pictures or videos on a website than text. The stats don't lie - four times as many visitors would rather watch a video about a product than read about it, and sites with compelling images average twice as many views as text-heavy ones.
There are great digital asset management (DAM) products out there for uploading, storing, managing, organizing, and sharing digital assets. With Cloudinary's new end-to-end DAM solution, you can also upload and manage your assets efficiently, but the journey doesn't end there. It continues on to the development and delivery stages, so that your assets can be seamlessly manipulated, optimized, and delivered to create an engaging user experience that will in turn, increase conversion and loyalty.