During this months-long COVID-19 pandemic, which of us have not made purchases online? In particular, early on during the lockdown, when only essential businesses were open, the web was the primary shopping outlet. Accordingly, we as consumers have come to learn how varied retailers and brands are in e-commerce savvy.
E-commerce thrives as an attention-oriented economy in which customers expect engaging and high-quality experiences at all touchpoints. Given the increasingly prominent role images and videos play in customer experiences, e-businesses must focus on creating, managing, optimizing, and then delivering visual media in the most compelling and context-relevant way possible.
Cloudinary’s annual conference this year, ImageCon 2020, was held online between July 27-30 with more than 18 sessions on a parade of topics that relate to visual storytelling. They focused on the strategies, tools, and best practices on how to leverage rich media, particularly images and videos, to boost user experience, revenue, and brand perception.
Despite our disappointment at the cancellation of our fourth annual ImageCon conference in late April due to the pandemic, we forged on and are thrilled to announce a digital version of ImageCon on Monday July 27 through the 30th, an excellent forum for learning from our customers, partners, and colleagues. The new digital format will deliver much of the same Visual Web-related content planned for April along with new additions, featuring five interactive sessions by renowned experts in the media sector. Each session will be about 30 minutes long, during which you can ask the speakers questions live and “get on stage.” Also, you can watch the sessions on demand afterwards.
Vitaly Friedman is a die-hard devotee of beautiful content. Born in Minsk, Belarus, he studied Computer Science and Mathematics in Germany, unearthing in himself a passion for typography, writing, and design in the interim. After a six-year stint as a freelance designer and developer, he co-founded Smashing Magazine, a leading online publication on web design and development. You can follow SmashingMag on Twitter @SmashingMag.
Amy Balliett is the founder and CEO of Killer Infographics, a visual-content marketing and communication agency. Today, Killer Infographics is the industry leader with Amy at the helm, devising visual strategy and running campaigns for global organizations. You can follow Amy on Twitter at @AmyBalliett and @killervizcomm.
Aaron Gustafson is a senior program manager at Microsoft and former manager of the Web Standards Project, collaborates closely with partners on Progressive Web Apps (PWAs) with a focus on cross-platform compatibility. As the author of the groundbreaking book Adaptive Web Design, Aaron regularly posts on aaron-gustafson.com.