Cloudinary Blog

Blog posts of 'Insights' tag
What to consider when developing media rich websites and apps
Websites have evolved greatly over the past few years. Once text-heavy websites have become more eye-catching with prominent images and video. But the addition of richer media isn’t the only change impacting websites. Consumer behavior also factors into this evolution, as web access has moved from the desktop realm to a variety of different devices – smartphones, tablets, laptops, smartwatches and TVs – with different dimensions and resolutions. And consumers want to be able to access web content anytime and from any location.
 
To ensure that website performance is optimized, bandwidth usage is minimized and users have a top-notch experience, we will need to address many challenges.

High resolution images and videos

If a picture is worth 1,000 words, it’s no surprise that website owners are using images and videos as powerful tools on their websites to engage visitors. High-resolution images look best, but these files are so big that they cause websites to load slowly and use excessive bandwidth. These problems frustrate visitors, and potentially decrease their incentive to  engage further on the website.
Read more
Optimize your website and app for maximum user engagement
Patience is not a virtue for website visitors and online shoppers. Every fraction of a second counts when it comes to keeping – or losing – a visitor to your website.  
 
Loading time is a major contributing factor to page abandonment, according to an infographic on the Kissmetrics blog using statistics from Akamai and Gomez. Because the average web visitor has no patience for a page that takes too long to load, abandonment increases as a percentage with every second of load time. Nearly 40 percent of users will abandon a page after 3 seconds, the blog noted. Mobile Internet users probably experience the most frustration with this issue –  73 percent noted that they’ve encountered a website that was too slow to load. 
Read more
Using error reports to identify image delivery issues

Updated (October 2019):
Since this post was written, a new feature has been added that lets you export a day's data into a .CSV file. Selecting the "Export to CSV" option will generate an email where you can download the file and import it into your favorite spreadsheet software, such as Microsoft Excel, for viewing and filtering.
Read more