Cloudinary Blog

log posts of 'Performance-optimization' tag
Cloudinary Helps Hinge Keep Modern Romance Real

To create a profile, Hinge users initially had to connect their Facebook and/or Instagram accounts to the app, which would import images to the users’ Hinge profiles. Hinge stored those images with a URL that expired after two months, unless the user logged into the app regularly. This aspect of the app was frustrating for users because the photos would become inaccessible for others to view.

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Introducing Website Speed Test: An Image Analysis Tool Integrated with WebPagetest

Because images dominate page weight, methodical image optimization can have a significant effect on conversions and user experience. And the performance tools you choose to use can have a powerful impact on how websites are built and maintained. One such popular open source tool is WebPagetest. It is designed to measure and analyze webpage performance, which is why Cloudinary chose to partner with our friends over there to launch Website Speed Test.

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Why you should care about Progressive Web Apps

I’m not going to lie, Progressive Web App (or PWA) have become a bit of a buzzword, with many developers singing its virtues and proclaiming that it solves all of their problems. Progressive Web Apps aren’t going to cure cancer or make you a billionaire on their own. But they can make your Web Apps a lot more approachable and performant.

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Image Management Best Practices
There’s no debating the fact that including images on your website or mobile app draws the interest of users and leads to stronger engagement. For example, posts that include images produce 650 percent higher engagement than text-only posts, according to a WebDAM infographic. Use of attention-grabbing images is only going to grow. Consider that by 2018, 84 percent of communication will be visual, the infographic noted. 
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Optimized media delivery with multi-CDN solutions
This article originally appeared on Venture Beat Magazine and is reprinted with permission.
As we all know, content that takes forever to load will increase your site’s bounce rates, decrease your conversions, and undeniably scar your bottom line. And by “forever” I mean more than a few seconds. A recent study by KISS Metrics found that page abandonment rates increase drastically after a load time of just four seconds or more.
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Most common image handline mistakes of web developers

As the number of images and videos on a website continue to grow, slower load times and thus a negative user experience are both growing concerns for any company.  An article this summer in The Fiscal Times, citing Internet data measurement company HTTP Archive, noted that the average website is now 2.1 MB in size, compared to 1.5 MB two years ago. And one of the biggest reasons for this growth is the addition of content such as videos and engaging images designed to drive more traffic to the site.  

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