Cloudinary Blog

log posts of 'Performance-optimization' tag - Page 2
Using WebP file format selectively to boost site speed
One of the hardest optimization goals when showing images to your website (and mobile application's) visitors, is to minimize the image file size while maintaining high enough display quality.
 
Smaller image file sizes directly translate to faster load times, reduced bandwidth costs and improved user browsing experience. But small file sizes directly translate to lower image quality and may harm visitor satisfaction. Maintaining just the right balance is both crucial and hard.
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WebP file format - saving bandwidth and improving UX
Modern image compression techniques have had a large impact on our lifestyle. Digital cameras can save thousands of high-quality photos on a single memory card, smartphones can quickly share high resolution images on-the-fly, and websites and mobile apps can show rich media quickly. All of this just couldn,t have worked if image data was stored at its original, raw form. 
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