Cloudinary Blog

Blog posts of 'Personalization' tag
French Racquet Sports Retailer Babolat Aces Media Management with Cloudinary

After focusing on the business-to-business market for more than 100 years, Babolat embarked on a move to a direct-to-consumer model that integrated e-commerce functionalities. As it began planning a website redesign to support online sales, the team realized that it needed a robust digital asset management (DAM) solution as the foundation of its digital transformation.

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Improve your site with content personalization & A/B testing

Personalization of web content is becoming increasingly important for businesses to gain – and maintain – their competitive advantage. Web personalization is key to increasing conversion rates and return rates, as well as boosting retention, time-on-site, and page views, according to a December 2015 VentureBeat study, which noted that 87 percent of companies have seen a lift of at least 5 percent in their most important metrics as a result of personalization. 
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Build A/B Testing & Personalization creative on the fly

Content Optimization and Personalization programs can deliver tremendous ROI to an organization but tend to be very resource intensive, requiring developers to build the code for alternate experiences and creative folks to generate the content. Many of the content optimization/personalization tools out there today (Maxymiser, Optimizely, Adobe Target, Ensighten etc.) have created WYSIWYG (What You See Is What You Get) editors to help relieve the code/development bottleneck but the creative bottleneck stubbornly remains.

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