Fairfax Media Limited [ASX:FXJ] is one of the largest media companies in Australia and New Zealand that engages audiences and communities via print and digital media. It includes recognizable mastheads including The Australian Financial Review, The Sydney Morning Herald and The Age. Fairfax Media operates numerous news and information websites, as well as tablet and smartphone apps, for online news sites.
Responsive design turns 8 this year, and to celebrate, we asked experts from across the web industry a simple question: what does responsive design mean to you and your work, in 2018?
I’m fascinated by their answers. As many state, the technical aspects of responsive design – flexible grids, flexible media, and media queries – are more-or-less well understood, eight years in. But those simple-sounding ideas about CSS are still having far-reaching effects, which extend far beyond code. Below, you’ll read about responsive design’s impact on how individuals, teams, and entire organizations work and think. How should we model our content, now that it is responsively adapting to fit new and different contexts? How in the heck should we be prototyping and testing responsive designs? How can our teams and workflows be structured to better accomplish this new kind of work?
In this part, I'll show you how to implement our new responsive images solution, which enables you to optimize the image you deliver based on the requesting device's resolution and the available dimensions. This new feature can help you to simplify the many complexities of creating multiple variants of every media assets, with on-the-fly manipulation and fast delivery through the CDN.
Since the Internet boom over a decade ago, the number of new startups established globally has grown consistently. Every year an estimated 1.35 million new tech startups are formed by enthusiastic entrepreneurs, who follow their dreams to build a sustainable and successful business.
TL;DR In our last article, we saw how Cloudinary is the perfect email image hosting solution for launching email marketing campaigns at scale. Today, we’ll explore this topic further, looking at how Cloudinary can create dynamic image banners that can be used to create highly personalized email marketing campaigns.
Welcome to the latest edition of the Responsive Images Guide!
In part 1, I laid out the big idea: a responsive image is a variable image – which adjusts itself to fit variable contexts.
In part 2, we looked at the most common way that an image can do exactly that: scaling itself up and down to fit viewports of different sizes and screens with different densities.
Images are crucial to website performance, but most still don't implement responsive images. It’s not just about fitting an image on the screen, but also making the the image size relatively rational to the device. The srcset and sizes options, which are your best hit are hard to implement. Cloudinary provides an easier way, which we will discuss in this article.
tl;dr
Cloudinary is a powerful image hosting solution for email marketing campaigns of any size. With features such as advanced image optimization and on-the-fly image transformation, backed by a global CDN, Cloudinary provides the base for a seamless user experience in your email campaigns leading to increased conversion and performance.
It took nearly four years, four proposed standards, the formation of a community group, and a funding campaign to pay for development, but we finally got what we've been clamoring for—a solution for responsive images baked into browsers. Now the hard work begins.