It’s no secret that visual storytelling matters. And for brands, it’s a requirement. In fact, brands themselves really are the manifestation of the stories they tell. They don’t sell products; they sell stories.

With privacy top of mind, we wondered what we might learn from analyzing the large volume of data. What user behaviors would we discover, what regional differences might exist? What insights or early hints from different industries could we extrapolate? These questions guided us as we analyzed millions of anonymous end-user experiences and asset interactions across our platform.